The goals & requirements
- To help them be found at the top of search engines for relative local keywords and phrases. They were lacking in number of leads from their website and wanted their website to work as a source of customers.
- To re-create a friendly but professional image with a new modern website.
- To create an in-depth marketing strategy, a new website and video promotion.
Our strategy and how we executed the project
- Firstly, we rebuilt Screedafloor’s website. We created “Paul”, an animated persona who the customers can use to answer their questions or queries.
- We created a strong lead generating strategy into the website, ensuring call to actions were visible throughout the site and in the perfect positions.
- To ensure Sceedafloor were visible on search engines we worked on a strong SEO strategy by researching keywords and phrases and implementing the correct ones into their SEO.
- Lastly, we wanted them to acquire a professional and corporate image which we featured across the entire site and even created a corporate video for promotion purposes.
Before approaching us Screedafloor were receiving just 1-2 leads a month. With a re-design of their site, new content and an improved SEO strategy, they are now receiving between one and two organic leads every single day. Our work with Screedafloor has been extremely successful, generating a high return with their investment.