Top 10 SEO Tips For Noobs
SEO is something that all businesses need to be concerned with today. It doesn’t matter what type of company you operate or your target demographic; having a dominant online presence is a necessity. So, with that being said, let’s take a look at some basic SEO tips for beginners to get you started…
Top 10 SEO Tips: Let's Jump In!
1 - Google Analytics!
Use Google Analytics to track your keyword performance. It will help you to extract useful information, that you can use to make informed SEO decisions down the line when that data may be needed. After all, how do you expect to improve your marketing efforts if you do not know how you are performing at present?
Not only this but being able to effectively track each page of your website allows you to optimise them accordingly. By looking at things like bounce rates and session times, you can understand the behaviour of customers/prospective customers. This allows you to revise your marketing strategies to ensure that they become more streamlined over time, further providing you with the opportunity to reach your intended audience.
2 - Link-Building!
Develop relationships with other websites. Incorporating links into your content, and getting others to do the same for your company, is a great way to boost your search engine ranking. However, don’t just choose any old website to partner up with. Make sure it is a high-authority website, i.e. one with a considerable audience that is relevant to your business.
There are several different methods you can take in order to build quality links for your website. One method would be to utilise your existing clients and ask them to provide a link to your website from their. This can usually be a mutual agreement where you can link to each other, providing your client is understanding of the benefits.
Another method would be to look for unlinked mentions of your brand. By entering your brand name into Google search results or using specialised tools, you can identify pages where your business has been mentioned. It is always worth reaching out to the owner of that website to see if they will change the mention to be linked to your website. Sometimes people will refuse but there are always some that are willing to help.
3 - Original Content!
Create content that is original, interesting, and engaging. people aren't on your site to dribble at the sight of your design: they want to read stuff too! If your content isn't as eye-catching as your website, then people will simply click off the moment your content lacks substance.
This has become more apparent over time where unique and rich content has become perhaps the most vital ranking factor for the Google algorithm. When it comes to creating this content, the use of different forms of media is a great way to ensure the content is more useful. If you are able to provide video content, image content as well as text content on one page, that page is already deemed to be rich with useful information.
The most important thing to remember though is to ensure that you do not create duplicate content as this can lead to negative performance for your pages. Not only do you run the risk of your own pages trying to outrank each other, but you are also running the risk of confusing visitors to your site.
4 - Include Alt Text In Images
Make sure your images have descriptions. Search engines cannot see images as we can, so you need to add a description to make your website more prominent in search engine result pages. It doesn't take long, and most of all, it really does make a difference. (google will love you a little more!)
Another reason for this is to improve accessibility for your page. For some people, they may have trouble viewing some images so being able to provide alt text allows us to provide each user with a suitable page experience.
5 - Keyword Placement!
Incorporate keywords naturally. Gone are the days of the more keywords, the better. If your content looks like it has been keyword-stuffed, this can actually have a negative impact on your ranking. Imagine reading this blog post and every sentence had the word "SEO" slumped in there - it'd be awful! Balance your content!
Keywords should be included in key areas of a page including the slug, title, headings and body text. It is important to balance these out with other keywords that essentially have the same meaning too, once again to prevent the idea of keyword stuffing.
Furthermore, adding semantic keywords that are both closely and loosely related to your main focus keyword makes the information on the page seem more relevant and therefore supports the efforts to rank better for your primary target keyword.
6 - Avoid!
Avoid flash. Flash may make your website look pretty, but it can ruin your SEO strategy. Google cannot pull information from flash, so therefore it is essentially a blob of nothingness when google comes searching round.
7 - URLs Must Be User-Friendly!
Make sure your URLs are search-engine friendly. Name them with clear keywords. URLs are the things people see, copy and paste, put into their essays, and more! They are the lifeline of your website and if you don't treat your URL with some serious respect, then your rankings will tell you a different, worse story...
8 - Sitemap!
Create a sitemap. A sitemap is a page that lists all of the other pages on your website and links to them. This makes it easier for spiders to search your website. If not, google might not even find your site in the first place, so all that SEO work will be for nothing as google won't even be able to find your hard SEO work, bearing in mind read it.
9 - Link To Yourself!
Link back to yourself. This is one of the most basic yet essential SEO strategies. Integrate internal links to improve traffic to your individual pages. You want to keep your visitors on your site for as long as possible, so use links effectively to do that. Google will pick up on your linking efforts!
10 - Review, Review, Review!
Constantly review your strategy. The world of SEO is ever changing. If you don’t move with the times, you are only going to get left behind. Even refer back to the first point and use Google Analytics to review your SEO work. Sometimes you just need to sit back - and observe.
Use all ten tips together and i guarantee that your rankings, visits, and everything, will improve for the better. Just be aware that SEO takes time to show results, so don't grow weary of how little impact the work has in the short-term. Google is a slow reader, so give the old bot some time to read your site.