Breaking Ballet
Rebrand, Web Design, Logo Design
A complete digital refresh for all areas of a company looking to inspire women's health through movement.
Breaking Ballet’s aim is to encourage women to feel good about themselves and their lives, to achieve strength and grace in movement and show them that strong bodies can also be feminine.
What our team did for Breaking Ballet
- A Beautiful Company Rebrand
- Brochure & Membership Website
- Bespoke Community Dashboard
- Custom Resource Centre
- Bespoke Favourites systems
- Ongoing Hosting, Support and Website Care
More than just a website project
A Brand Developed to Convey,
A Website Developed to Inspire,
A Member Platform Built to Nurture
The Breaking Ballet Rebrand
Meet The Gleaming New Brand
For Breaking Ballet, we crafted a brand that challenges stereotypes and welcomes movement for all. The branding was built around Sarah’s energy and vision, embracing a “Get Up and Go” mentality that inspires confidence in women over 40. With a focus on wellness, inclusivity, and mental health, we ensured the brand felt inviting and empowering. The logo design reflects this bold reimagination— a clean, sans-serif wordmark inspired by Google, Netflix, and Barreshape, with a distinctive cut in the ‘B’ to symbolise breaking free from ballet’s traditional constraints. The result? A modern yet timeless identity that encourages women to step into movement with confidence.
Oh, let's not forget the digital assets!
With the Breaking Ballet brand identity in place, we brought it to life across multiple touchpoints to ensure a cohesive and impactful presence. We designed social post examples and banners for YouTube and LinkedIn, allowing the brand’s energy and inclusivity to shine across digital platforms. To showcase versatility, we provided mockups demonstrating logo usage in real-world scenarios, ensuring it remained strong and recognisable in various applications. Additionally, we developed signage concepts, reinforcing the brand’s presence both online and offline. Every element was carefully crafted to reflect the brand’s mission—bold, welcoming, and empowering movement for all.
A modern, up-to-date representation of Breaking Ballet
The Brochure Website
Building upon the vibrant brand identity we developed for Breaking Ballet, we designed a fresh, modern, and highly functional website that truly reflects Sarah’s vision and the company’s core values. Our focus was on creating an intuitive user experience, ensuring seamless navigation and engagement across the site. We prioritised mobile optimisation, guaranteeing that users enjoy a flawless experience on any device. The website serves as a dynamic platform to attract new visitors and effectively guide them towards membership, embodying the welcoming and empowering spirit of Breaking Ballet.
Built for a flawless experience on all devices
Membership Platform
We developed a bespoke membership website to support and engage the Breaking Ballet community. Featuring programmes, resources, groups, news, and more, it provides a seamless, intuitive space for members to connect and grow. Designed with warmth, inclusivity, and motivation, the platform fosters engagement and progress, making it more than just a website—it’s a thriving digital community.
What our team did for Breaking Ballet
- Membership Website
- Bespoke Community Dashboard
- Custom Resource Centre
- Bespoke Favourites systems
- Ongoing Hosting, Support and Website Care
More than just a social area
Enhanced Features
The Breaking Ballet Membership Site was designed to provide a seamless and engaging experience for its community. Packed with powerful features, it offers everything members need to stay motivated and connected. From a bespoke LMS for structured learning to an intuitive resource system for easy access to valuable content, every element enhances the user journey. A custom events system keeps members informed, while user groups foster interaction and support. With a personalised dashboard bringing it all together, this platform is built to inspire, educate, and connect—ensuring members get the most out of their ballet journey.
Resources System
The Breaking Ballet Portal’s resources system is a centralized hub for customers to access a wealth of training materials, including video tutorials, exercise plans, and nutritional guidance. The system is designed to be intuitive and user-friendly, allowing dancers to easily search and filter content based on their skill level, dance style, and specific goals.
Bespoke LMS
Custom Events System
Bespoke User Dashboard
User Groups
Live Stream Integration
WE DON’T JUST TALK THE TALK...
View Our Latest Projects
Like What You See?
Connect with our expert team today for all your Website needs. Let’s explore how we can elevate your online presence, improve user experience, and unlock new growth avenues for your business. Discover the potential of your online business with us!
