Fenn Tool
E-commerce Website
E-Commerce store with fully integrated with Sage 1000
Fenn Tool supply a comprehensive range of cutting tools including standard milling cutters covering a vast majority of applications, but for those applications that require specific dimensions or geometries, we provide an excellent service on design and manufacture of special tooling.
Design Box were tasked with building a new site for Fenn Tool to showcase their range of cutting tools and products.
What our team did for Fenn Tool
- E-commerce Website
- Custom PDF Viewer & Download Section
- Bespoke Sage 1000 integration with WooCommerce
- Easy to use search & filtering system
- Seamless process for their online orders
- Ongoing Hosting, Support & Website Aftercare
Our Approach for the New E-commerce Website
A Website Makeover for Fenn Tool
The first task was to design a website that was extremely easy to use. The team wire-framed a user journey for both trade and guest customers. We then put together a website design that represented the brand which was clean, modern and credible.
Upon building the website we had to ensure the complex pricing structure would work with Sage1000 so our first development task was to build an algorithm that would show the correct pricing when their current trade customers logged in to the website. We built a complete system that would send and receive data to Sage seamlessly on a day-to-day basis.
Bespoke Sage 1000 integration with WooCommerce
Building a bespoke integration with Sage1000 to Woocommerce syncing customers, pricing, inventory and exporting orders automatically.
Easy to use search & filtering system
Building an easy to use filtering and search system that would allow users to quickly find what they where looking for.
Custom PDF viewer & download section
A custom PDF viewer that easily allowed customers to find the catalogue and information that they needed.
Seamlessly Navigate, Effortlessly Explore
The Outcome
At the heart of the solution lay a bespoke Sage 1000 integration with WooCommerce. This powerful combination streamlined inventory management, order processing, and financial reconciliation, ensuring operational efficiency behind the scenes. Customers, meanwhile, benefited from a seamless shopping experience. Intuitive search filters and detailed product pages, enriched with technical specifications and high-resolution images, empowered them to make informed decisions with ease.
Furthermore, we implemented a custom PDF viewer and download feature, granting customers instant access to product manuals, data sheets, and other essential documents. This eliminated the need for separate downloads and further enhanced the overall convenience of the platform. The website’s clean, modern aesthetic, echoing Fenn Tool’s commitment to innovation, instilled user confidence and brand recognition.
The outcome? A website that transcended the boundaries of a mere online store. It transformed into a comprehensive resource center, empowering customers with the knowledge and tools to make informed purchasing decisions. The bespoke Sage 1000 integration and custom PDF viewer not only streamlined operations but also significantly improved user experience. This e-commerce metamorphosis demonstrably increased conversions, solidified Fenn Tool’s position as an industry leader, and cemented their reputation for providing exceptional customer service.
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