Firework Crazy

Website Design, Brand, Marketing

A new redesign for the UK's most renowned fireworks market seller

This website redesign was driven by a desire to keep the brand at the forefront of the industry. From safety tips and advice to the well-known ‘Show Builder’, every corner of the site was rebuilt with user accessibility at its core.

Client

Firework Crazy

Industry

Fireworks & Displays

Specialist Areas

E-Commerce, Digital Marketing

Our Approach

We reimagined Firework Crazy by first identifying gaps across the wider industry. This informed a refreshed brand identity, alongside clear improvements to the website’s hierarchy and visual cues. A refined colour palette enhanced accessibility across key areas, resulting in a vibrant, high-energy e-commerce experience.

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Enhanced Features

Every feature was designed with one clear goal: to make it easier for users to find the right product, feel confident in their choice, and convert with minimal friction. In a visually rich, high-consideration market, strong UX and UI weren’t just enhancements they were essential to performance.

Search

A high-performance, AJAX-powered search experience that delivers accurate results at lightning speed. Visual results highlight products, categories and brands for a smooth, mobile-first user experience.

Product 3D Viewer

A smooth, high-quality 360° product viewing experience that brings products to life online. Customers can explore details easily across devices, creating a more immersive and confident path to purchase.

Wishlist

A flexible wishlist experience that lets users save products they love and create multiple wishlists to stay organised, from everyday favourites to seasonal picks and gift ideas.

Filtering

A powerful filtering experience that lets shoppers refine products by brand, price, performance and specifications, with indexed filters to prevent empty results and keep the journey fast and frustration-free.

Grid & List View

Grid and List view options to suit different browsing styles, with an enhanced List view that displays product details and attributes upfront for easier comparison.

Competing in a highly seasonal market

Firework Crazy operates in a highly seasonal market, where performance during short peak demand windows is critical. With customer intent peaking around events such as Bonfire Night, strong search visibility plays a key role in capturing demand.

The brand faced challenges with organic visibility for high-intent searches, limiting its ability to compete effectively during key trading periods. A more focused, search-led marketing strategy was needed to improve visibility when it mattered most.

A search-led marketing strategy built for peak demand

We implemented a search-led marketing strategy focused on capturing high-intent demand during peak trading periods. Commercial pages were optimised to improve visibility for seasonal, purchase-ready keywords. 

Targeted content creation supported long-tail and seasonal search queries, helping to build authority and strengthen organic performance during critical demand windows.

Organic Revenue

+18%

Increase in organic revenue from search year-on-year

Organic Traffic

+63.85%

Increase in organic traffic driven by organic search

Keyword Rankings

+69.14%

Increase in target keywords ranking on page 1 of Google

Tom and the team at Design Box have been absolutely superb. I sat down with Tom for a few hours, told him what we wanted to achieve and within no time at all we had a mock up of our new site. After several months our new responsive website was live. Customers have been commenting on how fantastic, feature rich and easy to use the new web site is. 

Tom and his team have been fantastic. I can’t fault them at all and we’ll be working with them on many more projects in the future.