Intrinsic Capital
Website Design, Branding
Brochure website for an independant wealth management firm in London
Intrinsic is a modern private investment office owned by its employees and clients. Our design team were instructed to create a new brand identity for Intrinsic, with complementary assets, such as bespoke presentation decks. The project was completed with a new website launch.
Client
Intrinsic Capital London Limited
Industry
Private Investment
Specialist Areas
Website Design, Branding
How we made a sudden impact
Embodying the brand of prestige
In an industry where access, insight, and discretion matter, Intrinsic Capital represents the pinnacle of prestige wealth management. It isn’t just about growing capital, it’s about preserving legacy, curating investments with intelligence and care, and doing so within a framework of trust and elegance.
Branding Touchpoints
We rolled out a digital guide, now Intrinsic Capital has an always up-to-date resource at their fingertips.
We spent time at the core of the brand is the logo symbol which carries the ethos of protection, trust and authority. Its pointed base and clean geometry evoke tradition and resilience, traits often associated with established financial institutions.
Our colour pairings suggest stability and prestige with our deep navy, not only is this commonly used in finance, but we went an extra step to inspire the brand and build a palette worthy of an extension of the primary colour.
Let us help you elevate your brand positioning
A future proofed brand mark
Ready for a changing landscape
The wealth management sector is undergoing profound transformation, driven by demographic shifts, technological disruption, regulatory evolution, and changing client expectations. In this fast-evolving environment, a future-proofed brand is no longer a luxury; it’s a necessity. It serves as both a signal of trust and a strategic tool for differentiation. We discovered upon our research that an overwhelmingly large audience expect the same seamless digital experiences from wealth managers as they get from fintech apps or consumer platforms.
At Design Box we valued Intrinsics reflective view on a broader, human focused identity and we delivered a suite of assets that they will be able to use for a changing, and evolving landscape, for many years to follow.
Great hands-on service from start to finish.
From idea generation, logo, branding through to a functioning website the team were always on hand with suggestions and high quality implementation.
Would happily recommend to all.
Richard Combs – Intrinsic Capital
