Penelope James
Website Design, Branding
Dedicated to being the trusted choice for discerning clients who seek more than just a carpet or rug, they seek a piece of art, thoughtfully crafted to reflect their style and values. Bespoke creations meet exceptional quality, underpinned by a celebration of timeless design, enduring materials, and the deep connection between craftsmanship and home.
Client
Penny James
Industry
Carpets & Rugs
Specialist Areas
Website Design , UI/UX, Brand
Relaunching with purpose
Uplifting the experience for new customers
After more than a decade without an update, the Penny James website was long overdue for a refresh. The last iteration, launched over 10 years ago, no longer reflected the brand’s evolving identity, or the expectations of today’s online audience.
In today’s fast-paced digital landscape, especially for service-based businesses, first impressions are everything. A dated website can unintentionally communicate stagnation or inaccessibility, creating friction at a critical touchpoint: the customer’s first visit.
Let us help you elevate your brands tone through a digital presence
Website and brand cohesively working as one
Balancing clarity, craft, and conversion
From the moment a customer lands on the site, our goal was to make it effortless to understand the Penny James offering, whether they’re after a quick-turnaround piece or a bespoke, fully tailored experience.
That’s why we introduced the Curated Edit. A carefully designed section that showcases Penny James’ most popular off-the-shelf ranges. These pieces are ready to order, with shorter lead times than the fully bespoke service, providing a streamlined option for customers who want quality and style without the wait.
For those seeking a more personalised journey, the bespoke pathway remains front and center, clearly positioned as a longer, collaborative design process that delivers truly one-of-a-kind results.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Penny James – Penelope James Custom-Made Carpets & Rugs
