Penelope James
Website Design, Branding
Dedicated to being the trusted choice for discerning clients who seek more than just a carpet or rug, they seek a piece of art, thoughtfully crafted to reflect their style and values. Bespoke creations meet exceptional quality, underpinned by a celebration of timeless design, enduring materials, and the deep connection between craftsmanship and home.
Client
Penny James
Industry
Carpets & Rugs
Specialist Areas
Website Design , UI/UX, Brand
Relaunching with purpose
Uplifting the experience for new customers
After more than a decade without an update, the Penny James website was long overdue for a refresh. The last iteration, launched over 10 years ago, no longer reflected the brand’s evolving identity, or the expectations of today’s online audience.
In today’s fast-paced digital landscape, especially for service-based businesses, first impressions are everything. A dated website can unintentionally communicate stagnation or inaccessibility, creating friction at a critical touchpoint: the customer’s first visit.
Let us help you elevate your brands tone through a digital presence
Website and brand cohesively working as one
Balancing clarity, craft, and conversion
From the moment a customer lands on the site, our goal was to make it effortless to understand the Penny James offering, whether they’re after a quick-turnaround piece or a bespoke, fully tailored experience.
That’s why we introduced the Curated Edit. A carefully designed section that showcases Penny James’ most popular off-the-shelf ranges. These pieces are ready to order, with shorter lead times than the fully bespoke service, providing a streamlined option for customers who want quality and style without the wait.
For those seeking a more personalised journey, the bespoke pathway remains front and center, clearly positioned as a longer, collaborative design process that delivers truly one-of-a-kind results.
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Penny James – Penelope James Custom-Made Carpets & Rugs