The SunShine Co
E-Commerce, Email Marketing, Paid Search, Paid Social, SEO
A high-performing website at the heart of a multi-channel strategy
The Sunshine Co. is a leading UK tanning salon brand with a strong focus on customer experience. Looking to scale their digital presence, the brand partnered with us to deliver a joined-up approach across website design, mobile app and digital marketing.
The result is a cohesive digital ecosystem built around clarity, accessibility and sustainable growth.
Client
The Sunshine Co
Industry
Beauty & Wellness
Specialist Areas
E-Commerce, Digital Marketing
Branching touchpoints
Creating a cohesive brand experience across every interaction
We treated every digital interaction with The Sunshine Co. as a brand touchpoint, focusing on consistency, clarity and premium presentation. The website became the core expression of the brand, designed to clearly communicate its offering while maintaining a polished and confident tone.
Structural improvements and refined navigation helped shape a smoother brand journey, allowing users to move intuitively through the site and engage with the brand on their own terms. Supporting elements were introduced seamlessly, ensuring the overall experience felt considered, cohesive and aligned with The Sunshine Co.’s positioning.
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Establishing authority in AI-driven and traditional search
By focusing on high-intent search topics and authoritative content, we positioned The Sunshine Co. as a trusted brand across both traditional and AI-driven search.
This ensured visibility at key decision-making moments while supporting education and conversion.
Supported by targeted email marketing to build loyalty and repeat engagement, this approach delivered measurable year-on-year growth in visibility, customer engagement and online sales.
100%
Of salon locations ranking in the top 3 position on Google
373.22%
Increase in purchases made through email marketing in 2025
28%
Increase in products sold from 2024 to 2025
200+
Google AI overview results
Website Primary Functions
A streamlined, accessible experience designed to support purchasing, engagement and brand trust
The tanning industry now demands fast, intuitive and mobile-first digital experiences. When purchasing tanning packages or products, customers expect clarity, ease and trust, making the website a critical brand touchpoint.
Audience research revealed a strong demand for convenience, transparency and education. The website supports this through clear package discovery, educational content and a seamless e-commerce experience.
The final solution provides a flexible, human-centred structure that supports product and package sales, strengthens brand credibility and enables long-term growth.
Sunshine Co App Design
The Sunshine Co. app extends the brand into a mobile-first experience designed around convenience and engagement. Users can find and save local salons, track their tanning minutes, access rewards and contact support with ease.
The result is a simple, intuitive app that supports loyalty and delivers a consistent, customer-first experience across every interaction.
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Retention-Driven Design That Engages Customers Across Every Platform
This project demonstrates how a connected, user-focused digital ecosystem can drive meaningful growth. By aligning a streamlined website and mobile-first app with a content-led approach to search, The Sunshine Co. strengthened both online performance and in-salon engagement.
Educational content helped build trust and visibility, while targeted email marketing supported long-term customer relationships and repeat purchasing. Together, these touchpoints created a cohesive digital presence designed to attract, engage and retain customers across every stage of their journey.
