Trailblazer FM

Branding Project

A refreshing new brand for one of the biggest names in the WordPress community.

Trailblazer FM (formally known as Agency Trailblazer) is a podcast show aimed at web design agency owners looking to grow their business and achieve a better work life balance.

What our team did for TRAILBLAZER FM

Our Creative Journey with Trailblazer FM

We embarked on a fascinating voyage with Trailblazer FM, delving deep into the heart of the brand, its spirit, and Lee’s unique personality. The goal? A rebrand that would resonate with both Lee and his audience.

Our starting point was forging a genuine connection with Lee, gaining an all-access pass to the existing brand and its functions. Through intensive workshops and brainstorming sessions, we peeled back the layers of Lee’s visions, aiming to mirror them in our design.

We donned our detective hats, immersing ourselves into the world of Trailblazer. We developed fresh, custom-made concepts that catered to Lee’s preference in typography, colour, and symbolic logotypes.

Our task was not just rebranding, but realigning the brand to amplify the podcast show. We embraced the challenge head-on, distilling the essence of Lee’s platform, and ultimately, unveiling a reimagined brand that perfectly encapsulates Trailblazer FM’s future aspirations.

As with all of our clients, we first started getting to know Lee personally, as well as his business.

We loved working with Lee as he allowed us a fully transparent view into his existing brand as well as processes. Half of the project was about getting the right balance and blend of his personality to shine through our work. So we carefully spent some time with Lee, through meetings and workshops to understand his thoughts and ambitions for the rebrand.

Our brand focused on four particular areas

Through research, immersifying ourselves into Trailblazer, working on the rebrand and its application we created a seamless process of creating different concepts based on Lee’s preferences in what he needed in typography, colour and the use of a symbol/mark in his logotype.

Be a Trailblazer

Lee helps thousands of online agency owners across the world fall back in love with their business. Love is a word that gets thrown around a lot these days, but we recognise his efforts in helping others. Trailblazer FM is the place to get inspired and come on an adventure.

WE DON’T JUST TALK THE TALK...

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