In our modern day and age, opportunities abound, and lots of them come from the internet. Yes, there are those who resent the moral decline of our teenagers and the evils of technology, but for most people, having access to the online world entails only good things: improved relationships with long distance friends and family, an easier and more streamlined day-to-day existence, and lots of chances for the entrepreneurial to make their mark on the world, including starting an eCommerce store.
At Design Box Media, we’re big fans of it, as you might imagine from our line of work. We see what people can achieve with an internet connection and eCommerce websites are something of a speciality for us.
Here to help those who need it, we’ve picked up some great e-commerce store tips and tricks along the way, so before you consider breaking into the business yourself, here are a few hard-earned insights you might find helpful when starting an eCommerce store...
#1: The customer is always right
Good customer service is a must for any successful business, and eCommerce enterprises will find they’re no exception to this rule – in fact, they’re probably even more bound by it than most.
The thing is that most people want just a few things from you, but if you fail to deliver on these, you’re highly likely to disappoint, and in doing so, to find yourself being criticised online.
The best way to avoid this is simple: provide a strong client experience from the word 'go'. This means ensuring an easy checkout, quick posting, and a cost-effective but competent couriering service too. On the odd occasion that you do get it wrong, don’t quibble - apologise and try to make amends instead.
Even if an incident arises where you have been at fault to the customer or vice-versa, instead of using it as a mistake to dwell on, use it as a lesson that will allow you to ensure a more positive experience for customers moving forward.
It is important to take criticism in your stride and communicating your acceptance to learn from that criticism and improve upon it is something that can even turn a leaving customer into a returning one once again.
#2: Be explicit
Rule number two is another that should be obvious but sometimes isn’t. You need to be explicit with regards to your website content. Whereas a product bought in-store is available for inspection, buying remotely is a whole other ballgame.
People want to know exactly what they’re purchasing before they take the plunge. Make absolutely certain that any important information is included in your listing. You’re more likely to make a sale and less likely to find an item winging its way back to you.
This can go beyond just simply describing your product clearly. You need to ensure that the images of your products are high-quality images that are exactly as the product will appear in the hands of the customer.
Furthermore, there needs to be alt descriptions provided for each image in order to improve accessibility on your website.
This is partly because you need to consider people who may have disabilities that make it difficult for them to see certain images.
One more thing to bare in mind when it comes to being explicit with your product information is to ensure that the product is described well both on the page as well as within the title and meta description.
If you outline the specific features of the product, it is not only likely to catch more attention, but it will also reassure the customer as there are more areas that confirm the details of the product.
#3: Utilise every available opportunity
Last but not least, make sure you use the opportunities that are open to you when starting an eCommerce store. The internet provides a fantastic platform for raising your brand profile, but only if you take advantage of it.
One of the best things to take advantage of is Google shopping Ads. As some searches related to products will appear right at the top of SERPs, it is important to strategize around this so you can improve your chance of visibility for your products to prospective customers.
Market yourself, make the most of the free advertising offered by social media platforms, and be sure to brush up on invaluable skills like search engine optimisation and social media strategy.
We hope these tips for starting an ecommerce store will help you with your path to success. To learn how Design Box Media could help you with your eCommerce store, get in touch with our team today.