Capturing purchase-ready demand.
LickLibrary came to us to scale its international subscriber base and improve conversion value within a saturated digital education market. We replaced fragmented tactics with an integrated paid media strategy, using structured Search and Performance Max campaigns to reach high-intent users at the point of greatest purchase intent.
By continuously optimising assets and refining keyword targeting, we protected established revenue streams while diversifying lead sources, building a reliable engine for sustained global growth.
Increase in purchases made through Google Ads
Increase in monthly and annual memberships
Initial ROAS, rising further through ongoing subscriptions
Generating high-impact awareness.
Our Meta strategy focused on precise audience targeting and continuous optimisation. We ran separate campaigns for high-value guitar courses alongside sales-driven promotions for monthly offers, testing video against static creative and refining ad copy to maximise conversions.
That let us identify what resonated with guitar enthusiasts at different stages of their journey, building a qualified audience of engaged learners while driving immediate revenue.
Increase in online sales through Meta Ads
Increase in monthly and annual subscriptions
Increase in ROAS year on year
Building a community-centric learning environment.
As the membership base grew, the existing experience was not delivering the depth of engagement or the sense of community members expected. We designed and developed a bespoke member portal from the ground up: a scalable, feature-rich environment built to support thousands of users while keeping it personal and easy to use.
A social layer that encourages participation. Students share progress through a dedicated feed, engage with peers through posts and comments, and build their own networks with private messaging, friend requests and follower systems.
Members join public groups by genre and skill level, or create private spaces for collaborative projects. That segmentation keeps content relevant to each student and lifts long-term retention and daily active use.
A high-performance live streaming module with automated announcements to drive attendance, and interactive chat so students can engage with tutors as it happens. It turns the portal into a live destination for masterclasses.
A bespoke SSO framework gives the membership base a one-click entry point that protects premium content and private community interactions, and scales to thousands of international users without slowing down.
