Microsoft Ads agency · Bing Ads management
Same buyers, a fraction of the competition
Around a billion people search on Bing, Yahoo, DuckDuckGo and Edge every month, and most of your competitors aren't there. Microsoft Ads buys the same intent as Google at roughly a third less per click. We import what already works, tune it for Microsoft, and let the lower cost per click compound.
The channel most advertisers skip
Microsoft won't replace Google. It picks up the searches Google charges a premium for, from an audience that suits some businesses very well.
The quieter auction
Fewer advertisers bid on Microsoft, so the same keyword clears at a lower price. The traffic isn't worse, it's just less fought over.
Older, wealthier, and on a work laptop
Windows and Edge default to Bing, so business machines search there all day. The audience over-indexes on legal, finance and B2B services.
Low risk to test, run by the same team
We import your Google campaigns, tune them for the Microsoft auction and judge them on the numbers. If it doesn't earn its place, we'll tell you.
What we'll get you, and how
Microsoft Ads is Google's quieter twin: same campaign types, same intent, smaller crowd, lower cost per click. Here's each piece and what it wins you. Not on Google yet? Start with our Google Ads management, then add this.
Top of the results, for a third less
The same high-intent searches people make on Google happen on Bing, Yahoo, DuckDuckGo and Edge every day, with far fewer advertisers bidding. We put you at the top of them, at auction prices Google hasn't seen in years.
Everything Google taught you, earning twice
Your Google campaigns carry years of learning: the keywords, the ads, the negatives. We import it all in days, rebuild the conversion tracking properly, and re-tune bids for Microsoft's less contested auctions.
Older, wealthier, and nobody's fighting for them
Bing's audience skews 45 plus, higher income and desktop-first, exactly the demographic that actually has money, searching from work laptops that open Edge by default. Most advertisers never show up for them.
B2B precision Google can't offer
Microsoft owns LinkedIn, so search campaigns here can target by the searcher's industry, company and job function. If you sell to businesses, this alone justifies the platform.
Product ads, minus the bidding war
Shopping campaigns and feeds work here just like Google, except the auction is quieter. For stores, it's the cheapest incremental revenue in paid search, fed by the same product feed we already optimise.
In the answers, as search changes
Microsoft is wiring ads into Copilot and its AI search experiences, used by hundreds of millions monthly. Being established on Microsoft now means you're already there as those placements grow.
Proof, side by side with Google
The UET tag wired properly, every conversion tracked, and reporting that shows Microsoft next to Google: cost per click, cost per result, and where each pound works hardest. The numbers make the case monthly.
What you get, and how we work
Most agencies either ignore Microsoft Ads or dump a Google copy there and forget it. Both leave money on the table.
How we manage your Microsoft Ads
An import is a start, not a strategy. Here's what properly-run Bing Ads management looks like, step by step.
Audit and discovery
We start by understanding your business, your goals and your current position, before a penny gets spent.
- Existing campaigns audited thoroughly before we touch anything
- Bing search volume checked honestly for your market
- Honest advice on whether your budget fits your goals
- Quick wins identified and flagged from day one
Strategy and setup
A campaign structure built around your goals, not around what's easiest to manage.
- Your best Google campaigns imported and restructured for Microsoft
- Conversion tracking set up properly, so every click, call and sale counts
- Landing pages reviewed, because clicks mean nothing without conversions
- You see and approve the strategy before we spend anything
Careful launch
Campaigns go live under close watch, with adjustments made as the data comes in.
- Close monitoring through the critical early days
- Google's learning phase managed so it doesn't drain your budget
- Early signals acted on fast, good and bad
- Clear communication about what's happening and why
Ongoing optimisation
This is where most agencies go quiet, and where we do our best work, week after week.
- Weekly search term and bid management
- Daily budget control and bid management
- Continuous A/B testing of ad copy and landing pages
- Cost per acquisition pushed in the right direction, month on month
Reporting and reviews
Every month, a clear report that connects your ad spend directly to business outcomes.
- Revenue, ROAS and cost per conversion, in plain English
- What we did, what it changed and what's next
- Regular consultancy calls with the person managing your account
- A live marketing dashboard you can check any time
Transparent plans, priced in the open
Most agencies won't tell you what they charge until they've had three calls with you. We'd rather just show you.
Every plan begins with the free click-cost comparison, so you start with evidence, not a subscription.
Start with the free comparison ↓All prices exclude VAT · Pricing correct as of July 2026 · Microsoft Merchant Centre setup available on all plans for £99 one-time
See what your Google clicks would cost on Microsoft
If you're already running Google Ads, this is the easiest forecast in marketing: we take your real campaigns and real costs, and model them against Microsoft's auction. You'll see the projected cost per click, cost per result and the volume that's actually there in your market, including an honest "not worth it" if your niche is too quiet on Bing.
- Your real Google costs vs forecast Microsoft costs
- Search volume checked for your actual keywords
- An honest verdict, including "stick to Google"
- No cost, no obligation, no hard sell
Why run Microsoft Ads with designbox
A few honest reasons clients choose us, and stay with us.
One team, both engines
We manage over £2m of Google spend a year, and Microsoft alongside it. Same specialist, shared research, and honest reporting on which engine earns each pound.
Priced like it's less work, because it is
Imports, shared strategy and quieter auctions mean Microsoft takes less labour than Google, so our plans cost about 30% less. Most agencies charge the same and pocket the difference.
Honest about the volume
Bing is a billion searchers, but not in every niche. If your market's too quiet there, our forecast says so before you spend, and we'll point your budget somewhere better.
You speak to the person doing the work
No account managers relaying messages. Your specialist imports, tunes and reports your campaigns, and answers your questions directly.
What our clients say about working with us
Sarah Aspinall
Breaking Ballet
“We have seen great work from the team at designbox. From WordPress development to liaising with our in-house and remote dev teams, to paid search, the results have been great. I would highly recommend them.”
Kim Waller
Lick Library
“I have been working with designbox for the past two years and have always had exceptional customer service and support. We used them initially to redesign our website. The work is always delivered to the highest standard and the team are fantastic. Highly recommend.”
Emily Bryant
Amberjack
Nicole Osborne
Wunderstars
“Great hands-on service from start to finish. From idea generation, logo and branding through to a functioning website, the team were always on hand with suggestions and high quality implementation. Would happily recommend to all.”
Richard Combs
Intrinsic Capital
“designbox have been brilliant in supporting us in both marketing and web development. The team have been reliable and efficient in everything they have done for us.”
Esther Smith
Battlesbridge Horse & Country
Tommie Hession-Harris
Player Path
“designbox have been a huge support for me and my business for the past five years. Their up-to-date knowledge of digital design, marketing and the tech industry itself is fantastic, and I would recommend them to anyone.”
Samantha Wells
Tern Heads
“We’re absolutely delighted with the service we receive from designbox, who manage my website and SEO among other things. They have helped us to grow the business over the last few years with a website to be proud of and a steady stream of new clients. Would highly recommend.”
Penny Hawker
CHC Aesthetics
Dale Harris
Greenoaks
“Very helpful and professional company with some of the most friendly and talented staff I’ve met. They made us a beautiful website and have been cooperative with any assistance that we’ve needed since. Would highly recommend!”
Danny Whitefoord
Chiltern Co
“We have been working with Brandon and the team for the last few years and are very happy with their work. Brandon is very responsive and easy to work with.”
Tom Billings
Beach Equity
Kirsty Pile
KA Naturals
“Excellent service, highly professional staff who are all more than happy to give an extensive insight into online marketing campaigns in a digestible, understandable presentation. We have since moved all of my online marketing over to designbox across multiple companies.”
Robert Foster-Jones
Sunshine Co
“designbox completely saved my website and have created a completely unique website tailored to my needs. The support is second to none, nothing is ever too much to ask, and they go above and beyond to provide solutions or meet my design requirements. I have had nothing but great feedback from customers and the team are always at the end of the phone if we have any queries.”
Daisy Lethbridge
Mermaids Swimwear
Microsoft Ads work even harder alongside
The quiet engine works best beside the loud one. Because everything at designbox is in-house, one team runs both engines, the feed, the landing pages and the channels around them.
Google Ads management
The main engine. Run both and let monthly reporting show which pound works hardest where.
Google Ads →
Google Shopping
The same feed we optimise for Google powers Microsoft Shopping too, twice the shelf, one feed.
Google Shopping →
LinkedIn ads
Pair LinkedIn's feed with Microsoft's LinkedIn-targeted search: the same B2B buyers, both moments.
LinkedIn ads →
SEO services
Bing's organic side is even quieter than its ads. Rank there while nobody's looking.
SEO services →
Meta ads
Create the demand on social, then catch it on both search engines for less.
Meta ads →
AI search optimisation
Copilot answers draw on Bing. Visibility there feeds Microsoft's AI recommendations too.
AI search →One team, one plan, built around your business
The services above aren't a menu you have to work out alone. Tell us what you're trying to achieve and you get a dedicated team across every channel, working to one plan built for your business: strategy, delivery and reporting handled, like a marketing department of your own.
Microsoft Ads, explained properly
Microsoft Ads FAQs
Can't see yours? Ask us anything on a quick call, no obligation.
Does anyone actually use Bing?
How much less do Microsoft Ads cost than Google Ads?
Can you import our Google Ads campaigns?
What is LinkedIn profile targeting?
Who are Microsoft Ads best for?
What budget do Bing Ads need?
Where do Microsoft Ads actually appear?
Why choose designbox for Microsoft Ads?
How should we compare Bing Ads agencies?
Microsoft Ads management at designbox
Ready to claim the quieter auctions?
Tell us about your business and we'll come back with honest advice and a realistic figure, usually within one working day.
