Google Shopping agency · feeds, Shopping ads & free listings
Win the Shopping tab
When shoppers search, Google shows products: image, price, store. Whether yours appear, and whether they win the click, comes down to your feed and how it's worked. We manage the whole surface: Shopping ads, free listings and the Merchant Centre behind them.
What Google Shopping looks like when it's worked properly
Same platform every store has access to, very different results when the feed is treated like it matters.
Mermaids Swimwear
A boutique swimwear and holiday-wear retailer in a market full of fast-fashion giants. We rebuilt the storefront and ran a high-intent Shopping strategy aimed squarely at people ready to buy, not browse.
UK Cleaning Supplies
A trade and consumer cleaning supplies store with a huge catalogue and tight margins, where a wasted click costs real money. Feed, product groups and bids rebuilt around profit rather than volume.
Battlesbridge Horse & Country
An established Essex equestrian and country store with a loyal following on the shop floor and online sales that hadn't caught up. A structured, data-led Shopping account that has grown every month since.
What we'll get you, and how
Shopping isn't one thing, it's a stack: the feed at the bottom, paid and free surfaces on top, and account health holding it all up. Here's each layer and what it wins you. After broader paid search strategy? That lives with our Google Ads management.
A feed that speaks Google's language
Google matches your products to searches using your feed, not your website. We rewrite titles for real queries, complete every attribute and fix the data underneath, because the feed decides everything downstream.
Top of the page, with a picture and a price
Paid Shopping puts your product, image and price above the results for searches that buy. We segment campaigns by margin and performance so your best products get the budget they deserve.
Orders with no ad spend attached
Google shows unpaid product results across the Shopping tab and beyond, and most stores never properly claim them. We set them up, optimise them and let them quietly stack orders at £0 per click.
Your feed, everywhere Google reaches
Fed properly, Performance Max takes your products across Search, Shopping, YouTube, Display and Gmail from one campaign. We run it on clean data with real guardrails, so the automation works for you, not on you.
Products that stay live
Disapprovals, price mismatches and policy flags quietly pull products out of Shopping, often without anyone noticing. We watch Merchant Centre weekly and fix issues at the source, so your catalogue keeps selling.
Spend where you can win
Shopping is a price comparison engine, and Google knows exactly how your prices stack up. We use that same data to push budget into products priced to win, and pull it back where you can't.
Every order, traced to its source
Paid Shopping, free listings and Performance Max each earn their keep separately in our reporting. You'll see revenue and return by channel and by product, not one blended number hiding the truth.
What you get, and how we work
Shopping punishes neglect quietly: the account keeps spending while the feed rots. Here's how we run it next to how it's usually run.
How we run your Google Shopping
Shopping rewards the stores whose feeds are worked, week in, week out. Here's what that looks like, step by step.
Audit and discovery
IMG · Specialist grading a product feed, Merchant Centre on screenWe start by understanding your business, your goals and your current position, before a penny gets spent.
Strategy and setup
IMG · Campaign structure mapped out on a whiteboardA campaign structure built around your goals, not around what's easiest to manage.
Careful launch
IMG · Specialist monitoring early campaign performanceCampaigns go live under close watch, with adjustments made as the data comes in.
Ongoing optimisation
IMG · Feed spreadsheet and Shopping results, side by sideThis is where most agencies go quiet, and where we do our best work, week after week.
Reporting and reviews
IMG · Monthly report and consultancy call with your specialistEvery month, a clear report that connects your ad spend directly to business outcomes.
Two ways in, both priced in the open
Some stores want the whole surface managed, some just need the feed and free listings sorted properly. Pick your path.
Managed Shopping runs under the same published plans as our Google Ads management, from £400 a month for ad budgets from £500: one price list, no double-charging when we run both.
All prices exclude VAT · Pricing correct as of July 2026 · Ad spend is paid to Google directly and is separate from management fees
Get a free Google Shopping audit and forecast
Most Shopping problems are invisible from the outside: a feed full of raw titles, products quietly disapproved, budget leaking into items priced to lose. We'll audit your feed, your Merchant Centre and your market, then forecast what properly-run Shopping could deliver, including being told straight if you're not ready for paid yet.
Why stores trust us with Google Shopping
A few honest reasons clients choose us, and stay with us.
You speak to the person working your feed
No account managers relaying messages. Your specialist rewrites the titles, watches the Merchant Centre and answers your questions, one person who knows your catalogue properly.
We build the stores too
We design and develop WooCommerce and Shopify sites daily, so feeds, product data and platform quirks are home turf, not a mystery to escalate.
Paid and free, one team
Shopping ads, Performance Max and free listings share one feed and one strategy here, so nothing is double-paid for and nothing is left unclaimed.
A Google Partner, transparently
Certified, £2m+ of Google spend managed yearly, pricing published and your account owned by you. The boring trust stuff, done properly.
What our clients say about working with us
Sarah Aspinall
Breaking Ballet
“We have seen great work from the team at designbox. From WordPress development to liaising with our in-house and remote dev teams, to paid search, the results have been great. I would highly recommend them.”
Kim Waller
Lick Library
“I have been working with designbox for the past two years and have always had exceptional customer service and support. We used them initially to redesign our website. The work is always delivered to the highest standard and the team are fantastic. Highly recommend.”
Emily Bryant
Amberjack
Nicole Osborne
Wunderstars
“Great hands-on service from start to finish. From idea generation, logo and branding through to a functioning website, the team were always on hand with suggestions and high quality implementation. Would happily recommend to all.”
Richard Combs
Intrinsic Capital
“designbox have been brilliant in supporting us in both marketing and web development. The team have been reliable and efficient in everything they have done for us.”
Esther Smith
Battlesbridge Horse & Country
Tommie Hession-Harris
Player Path
“designbox have been a huge support for me and my business for the past five years. Their up-to-date knowledge of digital design, marketing and the tech industry itself is fantastic, and I would recommend them to anyone.”
Samantha Wells
Tern Heads
“We’re absolutely delighted with the service we receive from designbox, who manage my website and SEO among other things. They have helped us to grow the business over the last few years with a website to be proud of and a steady stream of new clients. Would highly recommend.”
Penny Hawker
CHC Aesthetics
Dale Harris
Greenoaks
“Very helpful and professional company with some of the most friendly and talented staff I’ve met. They made us a beautiful website and have been cooperative with any assistance that we’ve needed since. Would highly recommend!”
Danny Whitefoord
Chiltern Co
“We have been working with Brandon and the team for the last few years and are very happy with their work. Brandon is very responsive and easy to work with.”
Tom Billings
Beach Equity
Kirsty Pile
KA Naturals
“Excellent service, highly professional staff who are all more than happy to give an extensive insight into online marketing campaigns in a digestible, understandable presentation. We have since moved all of my online marketing over to designbox across multiple companies.”
Robert Foster-Jones
Sunshine Co
“designbox completely saved my website and have created a completely unique website tailored to my needs. The support is second to none, nothing is ever too much to ask, and they go above and beyond to provide solutions or meet my design requirements. I have had nothing but great feedback from customers and the team are always at the end of the phone if we have any queries.”
Daisy Lethbridge
Mermaids Swimwear
Shopping works even harder alongside
Shopping performs best as part of a system. Because everything at designbox is in-house, the team working your feed also builds the product pages it sends people to and runs the channels around it.
Google Ads management
The full paid search picture: Search, Display, YouTube and remarketing around your Shopping, one team, one plan.
Google Ads →
Ecommerce SEO
Own the organic results while Shopping owns the product results. Stores get their own dedicated service.
Ecommerce SEO →
Ecommerce web design
Shopping clicks deserve product pages that convert. WooCommerce and Shopify stores built in-house.
Ecommerce web design →
Meta ads
Create the demand on Facebook and Instagram, catch it on Google when they search minutes later.
Meta ads →
Email marketing
Turn Shopping-won customers into repeat buyers with flows that keep selling for free.
Email marketing →
AI search optimisation
Be the store AI recommends when shoppers ask ChatGPT what to buy, the next surface after Shopping.
AI search →Google Shopping, explained properly
Google Shopping FAQs
Cannot see yours? Ask us anything on a quick call, no obligation.
What is Google Shopping?
What's the difference between Shopping ads and free listings?
Why does my product feed matter so much?
Why do my products keep getting disapproved?
How much should I spend on Shopping ads?
Do you work with Shopify and WooCommerce stores?
Is Performance Max the same as Shopping?
Google Shopping management at designbox
Ready to win the Shopping tab?
Tell us about your business and we'll come back with honest advice and a realistic figure, usually within one working day.
