Letting strangers into your home is a trust decision.
Home improvement is a sector where people have heard the horror stories. A homeowner spending several thousand pounds on a conservatory roof is deciding whether to trust a company with their house, so the site had to earn that before it asked for anything.
Greenoak had the reputation to back it up. Our job was to surface it: ratings, guarantees, real installations and real reviews, positioned so a visitor sees them before they scroll, and then a route to a quote that feels like the obvious next step.
Let us help you elevate your website project
Contact usProof first, then the ask.
Six features, and every one of them is doing the same job: making a cautious homeowner comfortable enough to fill in a form with their address on it.
Trustpilot and TrustATrader ratings, award recognition and insurance-backed guarantees sit in a prominent top bar, so credibility lands before anyone has scrolled.
A detailed free onsite quotation form sits front and centre on the homepage. It is multi-step, so visitors can specify products, budget and upload images, which qualifies the lead and sets expectations before a sales conversation starts.
Windows, doors, conservatory roofs, cladding and garages organised with imagery in the menu itself, so a broad range feels navigable rather than overwhelming.
Real reviews and star ratings embedded on the homepage, which keeps people on the site rather than sending them off to a third-party platform to make up their mind.
A full navigation section for image galleries, before and after comparisons, video and detailed case studies. In this sector people buy what they can see.
A dedicated page offering up to £100 in vouchers for a recommendation, linked across the site and footer, turning satisfied customers into an acquisition channel.
Protect what works before chasing what does not.
Home improvement is a saturated space, and high-value services like double glazing need sustained investment and long lead times before they pay back. Conservatory roofs were already performing, but leaning on one channel was a risk, and competing hard on double glazing would have burned budget for little return.
So we held conservatory roof visibility steady for consistent leads, and laid the SEO groundwork for double glazing without expecting immediate returns from it. Project case studies did the rest, lifting confidence at the point of enquiry. It avoids the trap of chasing short-term wins in the most expensive channel, and leaves room to scale the secondary services as budget allows.
Increase in qualified leads
Increase in conversion rate
Increase in organic traffic
