See where your store loses sales.
- Free, takes 2 minutes
- A personal audit, not generic advice
- Normally part of our paid strategy work

Built for online stores
Every question is about stores like yours: baskets, product pages, checkouts and repeat customers.
Fast wins, not homework
Fixes measured in days, not projects, with the two fastest flagged as start here.
Steps you can act on
Plain English steps for every area, useful with us or without us.
On screen and in your inbox
Your conversion audit appears instantly, and a copy lands in your email to keep.
Watch your conversion audit come together.
- Your store checked across the six areas where sales hide
- Your two quickest wins flagged as start here
- How many areas are ready to win back sales
- What to do this week in every area, in plain English
- Your audit on screen and a copy in your inbox
Question 6 of 20 Recovering lost sales
A customer fills their basket at 11pm, then leaves. What happens?
Your conversion audit, built from your answers
Where to start, explained
Rescue the 11pm basketA reminder within the hour, showing exactly what they left behind.
Follow up twice, politelyTwo days later, then a week. A nudge, not a hard sell.
Catch the browsers tooLooked twice but never bought? A gentle prompt works wonders.
Keep full price intactRemove the barrier, not the margin. Discounts are a last resort.
Your plan, on screen and emailed
Send basket reminders within the hour
Answer delivery and returns up front
Cut checkout to one clear step
Set up the post-purchase email
You have mail.Your conversion audit and checklist, sent to your inbox.
Two minutes, start to finish.
Tell us where to send it
Your name, email and store name. That is it, no phone number, no sales call.
Answer 20 quick questions
All multiple choice, all in plain English, one tap each. Under two minutes.
Get your conversion audit
Your audit appears instantly, a copy lands in your inbox, and you know exactly what to fix first.
Where sales hide in an online store.
The basket that nearly made it
A customer loads their basket at 11pm and gets distracted. A reminder within the hour, showing exactly what they left, brings a surprising number back. No discount needed.
See how it worksThe product page that almost convinces
Someone wants it, but one unanswered doubt, will it fit, how fast is delivery, can I send it back, sends them to a store that answers. The fix is words and photos, not a rebuild.
See how it worksThe order that dies at the till
Forced account creation, surprise delivery costs, a card form that fights your thumb. Every extra step at checkout costs orders, and most take a day to remove.
See how it worksThe customer who never comes back
Winning a new customer costs far more than keeping one, yet most stores go quiet after the parcel arrives. A simple post-purchase flow turns one order into a habit.
See how it worksThe winner you cannot see
One product quietly makes most of the profit while another eats the ad budget. Live numbers on margins and stock tell you what to push, what to fix and what to drop.
See how it worksThe buyer who never finds you
Someone searches for exactly what you sell and lands on a competitor, because they rank and you do not. Being findable for the searches that matter beats buying more clicks, every time.
See how it worksNot about slashing prices.
We will say this plainly, because it matters: the fastest way to sell more is rarely a discount. Discounts buy sales and spend your margin doing it, and they teach customers to wait for the next one.
The wins in your audit come from fixing the store instead: answering doubts, removing friction and following up. Full price, fewer barriers, customers who come back. That is what your conversion audit is built on.

Before you ask
Is it really free?
Yes, completely. This is normally part of our paid strategy work, and we give it away because some of the people who take it will want our help with what it finds. No card details, no trial, no catch. You get your conversion audit on screen and a copy in your inbox.
Does it matter what platform my store runs on?
No. Shopify, WooCommerce, Squarespace, something custom, or mostly marketplaces: the questions are about your store and your customers, not your software. The audit works wherever you sell.
Do the fixes mean discounting?
No, and that is rather the point. Discounts buy sales and spend your margin doing it. The audit is about removing barriers, answering doubts and following up, so you sell more at full price.
How accurate can 20 questions be?
Honestly, it will not replace a full review of your store, and we would not pretend otherwise. What it does reliably is find the areas with the most room to improve, which is exactly where to start. Think of it as the map, not the journey.
What if my store scores well?
Then you get the confirmation, plus the next-level steps for each area. Even strong stores have a quickest win, and the audit will tell you where yours is.
What happens with my details?
We email you your audit, and occasionally something genuinely useful after that. We never sell your data, we do not pass it to anyone else, and every email has a one click unsubscribe. That is it.