From generic trade to trusted specialist.
The brief was to move the brand away from a generic trade look and towards a considered, specialist identity. We built a refined colour scheme that balances technical authority with consumer trust: deep, reliable blues for professional stability and crisp whites for the careful, non-invasive nature of their work.
A clean, minimal visual language means every touchpoint reinforces the firm as an expert consultancy, giving homeowners facing stressful structural problems a sense of calm and clarity. The rebrand positions them as a premium, lender-approved solution that puts property integrity first.
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A visual-first site built to calm worried homeowners.
After the brand overhaul we built a site designed to turn high-intent traffic into qualified leads. Its structure addresses the specific anxieties homeowners face with spray foam: mortgage rejections, property devaluation and finding a specialist they can trust.
The experience guides people through the decision without overwhelming them. Technical detail stays within reach, but the design keeps its authority, and the pathways match each stage of the homeowner journey, from first concern to final certificate. It works as an educational resource and a lead generation engine at once.
Every feature answers a question a homeowner is already asking.
Most people arriving at this site are stressed: a lender has said no, a survey has flagged a problem, or a sale is at risk. The features are there to remove doubt at each of those moments.
Over 1,800 completed projects sit front and centre, alongside Checkatrade and Trust a Trader certifications. Visible credibility for people worried about choosing the wrong specialist for structural work.
A drag-to-compare tool shows a spray foam covered roof against a clean, restored one. It proves the quality of the work and lets a homeowner picture their own loft space.
From the first structural assessment request to the final certification enquiry, the next step is always in reach, so a stressed homeowner never has to hunt for it.
A clean, unfussy form captures the essentials without piling more admin onto someone already dealing with mortgage or insurance complications.
Clear, prominent callouts about completion certificates for banks and lenders sit throughout the site, speaking directly to the concern behind most enquiries: mortgage approval.
A visual walkthrough of quote, preparation, removal and certification demystifies something that feels overwhelming, and positions the company as a steady hand through it.
Immediate leads, and organic authority that keeps building.
To get a return on the new build quickly, we ran a search strategy that balances immediate lead generation against long-term visibility.
High-intent paid traffic brought enquiries in from the start, while a technical SEO foundation built underneath it. That puts Remove Spray Foam in a strong position for both the searches happening today and the ones coming next year.
Increase in overall leads generated
Increase in leads gained through retargeting campaigns
Increase in organic traffic
