In commercial flooring, the portfolio is the pitch.
Specifiers and facilities managers do not buy flooring from a services list. They want to see a floor that looks like the one they are responsible for, in a building like theirs, finished to a standard they can defend to a client.
So we built the site around the work. Projects lead, services support them, and everything relevant sits in one place rather than scattered across a dozen pages. Then we put search and paid media behind it to get the right people in front of it.
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Contact usGenerating and growing leads.
Over a twelve-month period London Commercial Flooring saw substantial growth. A clear branding approach, SEO built for visibility and a portfolio website people could actually navigate worked together rather than in isolation.
The conversion figure is the one that matters here. More visitors is easy to buy; more enquiries from the same market is the harder result, and ongoing support and maintenance has kept it going since.
Increase in conversions over twelve months
Increase in engagement over the same period
Increase in users over the same period
A website and a marketing engine, working as one thing.
A portfolio site with no traffic is a brochure nobody reads. Paid traffic landing on a weak site is money spent badly. These five pieces were scoped together for that reason.
A clearer, more confident identity for a contractor competing against much larger names, so the work looks as considered on screen as it is on site.
Built around the projects, with services supporting them. Specifiers can find a comparable job, see the finish and understand the scope without emailing to ask.
Ongoing optimisation for the searches that actually precede a commercial flooring enquiry, which are rarely the ones a contractor assumes.
Paid search covering the high-intent terms while the organic work compounded, so leads arrived from month one rather than month nine.
We host and maintain the site, and new projects get added as they complete, so the portfolio keeps earning rather than ageing.
