Is this Power BI, Looker, or something you build?
Whichever fits. For most businesses we build on Looker Studio or Power BI because they are cost-effective and your team can poke at them. Where a business needs something more bespoke, or a dashboard customers or franchisees will log into, we build it properly as a web application. The tool matters far less than the pipeline and the definitions behind it.
What if our data is a mess?
It usually is, and that is the job. Duplicated customers, three spellings of the same supplier, a spreadsheet that half the business relies on. Part of the strategy is finding all of that and deciding what to fix, what to work around and what to leave alone.
Why does reconciliation matter so much?
Because it is the difference between a dashboard people use and one they ignore. If your ad platform claims 40 sales and your accounts show 31, somebody has to decide which number you report and why. We do that work up front and write the answer down, so meetings stop starting with an argument.
How often does it refresh?
Most dashboards refresh overnight, so the numbers are waiting before anyone starts. Where it matters, some sources refresh hourly or in near real time. We set that per source, because refreshing everything constantly costs money without making anyone smarter.
Can it email the report rather than us logging in?
Yes, and we would recommend it. Most people never open a dashboard but they will read an email. Every dashboard we build can send a written summary on whatever schedule suits, to different people with different views, from your own domain and in your branding.
Where does the AI come in?
Mainly in the writing. Turning the movements in your data into a paragraph that explains what changed and why is exactly the kind of job AI is good at, and it is checked against the reconciled figures rather than making things up. AI also helps spot anomalies worth flagging. The numbers themselves are calculated, not guessed.
Do we own it?
Yes, entirely. The dashboards, the data pipelines, the metric definitions and the documentation are yours. Everything runs on your own accounts, so if you stop working with us you keep all of it and we hand it over properly.
How quickly will we see something?
Your first dashboard is live inside month one on either build, on your real data. Your strategy blueprint comes back within a fortnight, and reporting across the whole business usually takes 60 to 90 days.
What does it cost?
The strategy is £500, credited off either build. A Core dashboard is £1,500 to build and £150 a month to keep it hosted, secure and cared for. Pro is £3,500 and £299 a month. Extra standard integrations are £150 each. Prices exclude VAT, and platform licences, where a tool needs them, sit on your own account and are usually modest.
Will our team be able to use it?
That is the point of designing it around the handful of numbers that decide things rather than everything you could possibly plot. There is a training session with every build, and if people are not using it, we treat that as our problem to fix rather than theirs.
What happens when a source changes?
Reporting breaks quietly, which is the real risk. An API changes, a field gets renamed, a new product category does not fit the old grouping. Everything we build is monitored as part of your care plan, so we know it broke before you do, and fixing it is included.
Can it trigger actions, not just show numbers?
Yes. Once the data is clean and in one place, acting on it is straightforward: alerts when margin drops below a threshold, a chase sequence when invoices age past 30 days, a message when a site falls behind. That is where this crosses over with
automation and
AI agents.