A brand to match the quality of the service.
We've worked with British Event Catering since 2016, and our founder Tom has worked with them since 2013. As the business grew, they needed a brand that showed the quality they'd grown into, and set them apart from the many other mobile caterers out there.
The old website was out of date and needed starting again. Just as importantly, they wanted to be found: a site built to show up for the services they actually sell, not just to look better than the old one.
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A modern identity, built on what already worked.
We started with a mark that reads instantly as food while still feeling premium. The burgundy carried over from their previous branding, so existing customers still recognised them, but the dated text treatment was replaced with a clean, modern typeface.
The site behind it had to win corporate work as well as private events, so discoverability was designed in from the start rather than added later, with an SEO foundation built into the structure.
Booking caterers for 20,000 people is a nervous decision.
Whoever books the catering carries the risk if it goes wrong, whether that is a festival organiser or someone planning a wedding. Every feature here is there to remove a reason to hesitate.
A scrolling carousel of the brands they cater for, including the BBC, McLaren, Ford, London 2012 and Cancer Research, showing the scale they operate at before anyone reads a word.
The site separates what you need (street food, mobile bars, concessions) from the kind of event you are running (festival, corporate, sports, emergency), so people navigate whichever way they think.
Event breakdowns showing sixteen food stalls, twenty thousand guests, multiple food courts, with photography alongside. It is social proof and a scale check in one.
Event type, guest numbers, date and food preferences asked in sequence rather than all at once, which gathers real detail without feeling like a chore and pre-qualifies the lead.
An animated showcase cycling through twenty-plus options from Greek gyros to stone-baked pizza, which positions them as one supplier for a whole event rather than a single van.
Google reviews, accreditations and FAQs placed where the doubts actually surface: dietary requirements, licensing and minimum numbers.
Near the top of Google for over 500 searches.
Event catering is a crowded market, and people tend to book whoever they find first on Google. British Event Catering wasn't showing up reliably for the services and places that matter most.
So we strengthened the key service and location pages, tidied up how the site fits together, and added helpful guides for people still working out what they need. Today it's the first result on Google for searches like business event catering, emergency catering services and concession catering.
- Jan 2023Starting point74
- Jan 2024Searches in the top five87
- Jan 2025Searches in the top five143
- Jan 2026Searches in the top five430
- Sep 2026Today533
How many searches show British Event Catering in Google's top five results. Source: SE Ranking, Jan 2023 to Sep 2026.
searches now show British Event Catering on Google's first page, up from 154 in January 2023.
SE Ranking UK, Jan 2023 to Sep 2026searches now bring it up on Google, up from 918.
SE Ranking UK, Jan 2023 to Sep 2026more visits to the website than in the same months of 2023.
GA4, Mar to Aug 2026 vs 2023
More enquiries, each costing a third as much.
Search builds up over time. Google Ads adds enquiries straight away, aimed at the commercial events British Event Catering does best: corporate, festival, sports and large public events.
Every enquiry is a phone call or an enquiry form. As the ads have been sharpened, far more of the people who click go on to get in touch.
more enquiries from Google Ads than in the same months of 2023.
Google Ads, Apr to Jun 2026 vs 2023to win each enquiry than when the ads started.
Google Ads, Apr to Jun 2026 vs 2023ad clicks now becomes an enquiry, up from under 3 in 100 when we started.
Google Ads, Apr to Jun 2026 vs 2023
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