CHC Aesthetics

Website design, digital marketing

Brochure website showcasing expertise in non-surgical aesthetic treatments

CHC Aesthetics offers personalised treatments in a supportive environment. As a doctor-led clinic with over 25 years of experience, they had the credentials to compete at the highest level, but their digital presence was not reflecting it. We rebuilt the site to educate prospective clients, prove clinical credibility, and turn visitors into consultation bookings.

ClientCHC Aesthetics

IndustryAesthetic treatments

Specialist areasWebsite design, digital marketing

The CHC Aesthetics site shown on a mobile phone

Our key goals were simple

A modern site that promotes treatments and builds trust.

We approached the redesign with one objective: move CHC from a standard local service provider to a high-end aesthetic authority online. The site needed to educate prospective clients, build trust through social proof and clinical credibility, and convert visitors into consultations. A mobile-first build and an intuitive content structure showcase the breadth of treatments while actively guiding people towards taking action.

Let us help you elevate your website project

Enhanced features

Built around what people are worried about, not what we call our treatments.

Someone looking for aesthetic treatment rarely knows the name of the procedure they need. They know the thing that bothers them. Every feature here follows from that.

01An areas of concern hub

We replaced treatment-led navigation with a hub organised around problems and solutions, so people can start from what they want to change rather than guessing at a treatment name.

02Mega menu that stays manageable

With an offering spanning face, body and advanced aesthetics, the menu groups treatments clearly by category so a long list never feels overwhelming.

03A frictionless booking journey

A streamlined consultation flow runs through the whole site, so the next step is always one tap away and visitors become booked appointments rather than browsers.

04Mobile first, properly

Most aesthetic clinic searches happen on a phone, so the site was built for that first. No enquiry gets lost to a poor mobile experience.

05Trust and social proof woven in

Client reviews, before and after results and doctor-led credentials sit throughout the site, giving prospective clients the confidence to take the next step.

06Packages with real urgency

A dedicated special packages section shows current deals with a live countdown to expiry, so an offer reads as genuinely time-limited rather than permanent.

An integrated search and social strategy

Driving high-value patient enquiries.

We started with a technical SEO foundation, optimising for local intent and building expert-led content around treatment benefits. That positioned CHC as a trusted specialist in the region and secured organic authority for the long term. With that in place, Google Ads captured the immediate demand from people already searching for treatments nearby.

Once visibility and lead flow were proven, we added Meta Ads to reach a wider local audience, using visual storytelling to build desire before anyone starts searching. The clinic is now visible from that first scroll through to the booking.

Google Ads leads

+40.54%

Increase in leads from Google Ads

Facebook Ads leads

+24.32%

Increase in leads from Meta Ads

Keyword rankings

67%

Of target keywords in the top ten results on Google

"We are absolutely delighted with the service we receive from designbox, who manage my website and SEO among other things. They have helped us to grow the business over the last few years with a website to be proud of and a steady stream of new clients. Would highly recommend."