Glamour on the surface, credibility underneath.
Launching a new sun care brand into an already saturated market presents a unique challenge: how do you build credibility, trust and brand recognition when consumers have dozens of established alternatives to choose from? For PoolBar London, a brand new company with no existing market presence, the challenge was even more nuanced.
The website needed to capture that distinctive aesthetic immediately, build trust through education on reef safe mineral ingredients, and create clear pathways to purchase both online and through retail partners like CVS.
Let us help you elevate your brand positioning
Contact us
Creating a centralised brand guide for consistent growth.
For a design driven brand like PoolBar London, keeping visual consistency across every touchpoint is essential. We centralised all brand assets, including Pantone chips, logos, typography and usage guidelines, into one live cloud based platform. That means everyone across design, marketing and development works from the same up to date reference point, which removes inconsistencies in a collaborative environment.
The brand thrives on visual identity and creative precision. Everyone, from internal teams to external partners, now has instant access to the latest assets and standards, reinforcing brand consistency as PoolBar London scales and expands into new retail partnerships.
A three stage funnel, built for the shelf as much as the basket.
Our Meta advertising strategy focused on brand awareness rather than direct online sales, recognising that sunscreen is mostly bought in physical stores. We began with eye-catching creative showcasing PoolBar's London meets Palm Springs aesthetic to capture attention.
We then nurtured that interest with educational content on mineral sunscreen, reef safe ingredients and skincare infused sun care. Finally we pointed engaged audiences towards their nearest stockist while building an email list for ongoing campaigns, which drove foot traffic to retail partners and created a qualified audience for the long term.
Increase in clicks to retailer websites
Increase in Meta accounts reached
Increase in subscribers from Meta
Content that answers the question, then leads to the product.
Our SEO strategy centred on creating comprehensive, educational blog content that answers the questions PoolBar's audience is actively searching for. We developed in-depth articles across a range of relevant topics, positioning PoolBar as a trusted authority in the sun care space while capturing high intent organic traffic. Each piece was optimised for AI-powered search snippets and featured answers, so PoolBar appears in zero-click searches and voice queries.
We also streamlined the site's navigation and internal linking to create clear pathways from blog content to product pages, guiding readers along their buyer journey from education to consideration to purchase. That drove organic visibility and turned informational searchers into customers ready to buy.
