Glamour on the surface, credibility underneath.
Launching a new sun care brand is hard. The market is crowded, shoppers already have their favourites, and PoolBar London started with no name recognition at all.
The website had to capture that Palm Springs look straight away, build trust by explaining its reef-safe mineral ingredients, and make it easy to buy online or find it in stores like CVS.
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Creating a centralised brand guide for consistent growth.
For a design driven brand like PoolBar London, keeping visual consistency across every touchpoint is essential. We centralised all brand assets, including Pantone chips, logos, typography and usage guidelines, into one live cloud based platform. That means everyone across design, marketing and development works from the same up to date reference point, which removes inconsistencies in a collaborative environment.
The brand thrives on visual identity and creative precision. Everyone, from internal teams to external partners, now has instant access to the latest assets and standards, reinforcing brand consistency as PoolBar London scales and expands into new retail partnerships.
Most sunscreen is bought in stores, so the ads send people there.
Most people buy sunscreen in a shop, not online. So rather than chasing online sales, the ads were built to make PoolBar a name people recognise, then help them find it on the shelf.
On Meta, eye-catching creative gets the brand noticed, helpful content about mineral sunscreen builds trust, and people are pointed to their nearest stockist or invited to join the email list. On Google, the ads now lead to measurable visits to the stores that stock PoolBar.
as many people saw PoolBar's ads in the 2026 season as in 2025.
Meta, Mar to Aug 2026 vs 2025to reach each person on Meta than the season before.
Meta, Mar to Aug 2026 vs 2025more people clicked PoolBar's Google ads, and each click cost 59% less.
Google Ads, Apr to Aug 2026 vs 2025
Answering the questions people ask about sun care.
People have a lot of questions about sunscreen, and they ask Google. So we write clear, helpful articles that answer them, and make sure each one leads readers on to the right product.
Since launch, PoolBar has gone from nowhere on Google to the first page for hundreds of sun care searches in the US.
searches in the US now show PoolBar on Google's first page, up from 20 a year ago.
SE Ranking US, Sep 2025 to Sep 2026searches now show it in the top five results, where most people click, up from 16.
SE Ranking US, Sep 2025 to Sep 2026of the busiest searches PoolBar appears for put it on Google's first page.
Search Console, 24 Jun to 22 Sep 2026AI assistants are starting to recommend PoolBar.
More and more people ask ChatGPT or Google's AI which sunscreen to buy. The same clear, helpful content that works on Google gets PoolBar mentioned in those answers too.
It's early days, but PoolBar is already being cited in Google's AI answers for everyday sun care questions.
assistants we track now mention PoolBar more than when we started, led by Perplexity at +69%.
SE Ranking AI tracker, May to Sep 2026More people finding the brand, and three times the online orders.
PoolBar launched with no name into a crowded market. Today, Google is its biggest free source of visitors, 2026 has beaten 2025 in every single month, and online orders have tripled.
as many orders through the website as in the same months last year.
WooCommerce, Apr to Aug 2026 vs 2025countries where PoolBar shows up on Google, all from one US website.
SE Ranking, Sep 2026more first-time visitors found PoolBar through Google.
GA4, Mar to Aug 2026 vs 2025is the average visit from people who find PoolBar on Google. They're the most engaged visitors the site gets.
GA4, Sep 2025 to Sep 2026Launching something new?
We'll show you how to get a new brand found on Google, in AI answers and on the shelf.
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