SEO is such an integral part of any company's online marketing strategy. It is important for even small businesses to have a basic understanding of how search engine optimisation works.
SEO Basics: Explained Simply
Search engine optimisation is the process of making sure that your website is visible to potential clients and customers.
In this digital age, search engines are most people’s first port of call when looking for services or products. People tend to search for words associated with that particular service.
For example, a person in Essex who needs a tap fixed is likely to search ‘Essex plumbers’. If they need the tap fixed right away, they might search ‘emergency plumbers in Essex’.
Implementing basic SEO simply means that when writing social media posts, blog posts and website content, a smart plumbing company includes the keywords ‘Essex’, ‘plumbers’ and ‘emergency’.
That way, their website appears in potential customers' search results, increasing the chances of business.
Types of SEO
Organic SEO is a marketing strategy that allows you to rank at the top of organic search engine results pages without paying for it. Understanding how to gain customers organically is part of the basics of SEO.
It's made up of sub-strategies like keyword research and link building which help your website get there faster than if you were just waiting on natural rankings alone.
Organic SEO may not be as flashy or well known as its paid counterpart, but with this organization, small strategies such as keyword research and linking will give your site an edge in ranking higher when people are searching online - all while being more cost-effective!
Organic SEO usually combines three key areas of SEO strategy, these are:
- On-Page SEO: On-page SEO is a practice in which individual web pages are optimized to rank higher and earn more relevant traffic. Optimizing the content of your page includes adding keywords that can be searched for, as well as using headers, summaries, descriptions and more.
- Off-Page SEO: Off-Page SEO is a term used to describe the actions one can take off of their website, which may help boost up your site's ranking in search engines. Some examples are getting links from other websites and social media sites such as Twitter or Facebook.
- Technical SEO: Technical SEO is the process of improving a website's ranking in search engines by increasing its technical aspects. Technical optimization includes making websites faster, easier to crawl and understandable for search engine algorithms.
Paid search is an attractive marketing channel for many businesses because it's measurable and controllable.
Unlike other forms of advertising, with paid search you only pay when someone clicks on your ad - this makes sure that there isn't a hefty bill at the end of the month in case no one ever clicked on the advertisement!
Ad formats vary depending upon how much you want to spend on advertising; if you have no budget whatsoever then text ads will provide some exposure for your business from time-to-time.
Shopping overlay campaigns show products directly above the organic listing so that searchers know exactly what they're getting into right away when clicking through.
Not Just Website Content
SEO also applies to image searches and video searches, and improves a site’s organic, or unpaid, results. In other words, it’s free marketing.
All businesses need to do is make sure their content is in line with what their audience will search for!
SEO is pretty straightforward for us and most businesses work on it as part of their online marketing strategy. There is a lot of competition for those first page Google search results though.
That’s where experts like the people at Design Box Media comes in: we look after your online marketing so you can focus on your business, safe in the knowledge that your business has a strong online presence it deserves.
Our Online Marketing Services
We offer SEO services; including keyword research, error analysis, back-linking, press releases, monthly reports, keyword implementation and content writing.
These all boost your site’s chances of reaching that all-important first page. We can also take care of your social media marketing; from reviewing the design of your social media profiles to planning a strategy around your business’s goals.
Additionally, we offer pay per click services with total transparency; targeting specific audiences and boosting your online visibility. We started in 2002, and have built a service that will propel your business to the top. If you’re already enjoying success, we will make sure it continues!