A store that converts trade and home builders alike.
The redesign brings the product range, the trade services and the customer support into one place that works for a very mixed audience. A builder who knows exactly what they want and a homeowner who does not should both get there quickly.
That meant designing for task completion rather than browsing: find it, spec it, order it. Less confusion means fewer people leaving, and it positions E-Timber as a reliable source for timber and building materials rather than just another catalogue.
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Contact usOne store, two very different buyers.
A tradesperson ordering bulk on account and a homeowner buying four lengths of planed timber want opposite things from the same shop. These six features let the site serve both without compromising for either.
A clean, no-nonsense shopping experience that makes it straightforward to find, spec and order materials quickly, reflecting the no-fuss authority of a hands-on independent supplier.
A range spanning timber, sheet materials, garden timbers, fixings, insulation and tools, organised by material type and subcategory so there is a logical route to exactly what someone needs.
A pricing architecture supporting both single purchases and bulk pack ordering, with quantity options on the product page, so trade buyers order at volume without complicating a one-off purchase.
For larger projects, a dedicated flow that captures full material requirements in one place. It gives the team the detail to price properly and means no large enquiry falls through the cracks.
A quick, frictionless sign-up that turns a visiting tradesperson into an account holder with discounted pricing and faster repeat ordering, which is how this business grows.
The trusted brands and suppliers E-Timber stock, surfaced at the points where a first-time visitor is deciding whether to trust them.
Immediate sales, while the organic work compounds.
A newly launched store cannot wait out the lead times that organic search demands, so we ran a Google Ads strategy built around Performance Max with tight audience targeting, aimed at purchase-ready trade professionals and high-intent DIY buyers.
The build did half the work. Because the navigation and checkout were already frictionless, every click landed somewhere that converted, which is why the conversion rate moved as far as it did. Targeted reach and a good site together, rather than either on its own.
Increase in revenue generated through paid ads
Increase in purchases through paid ads
Increase in Google Ads conversion rate
