Making bulk buying simple across 5,000 product lines.
Power Hygiene had built a strong reputation over four decades, but the site was not keeping pace with the operation behind it. Over 5,000 lines across multiple categories, and a client base running from schools and care homes to hospitality and facilities management.
We rebuilt it around the commercial buyer: an environment that makes ordering straightforward, earns trust at first contact, and supports the repeat ordering relationships the business actually runs on. A procurement manager reordering the same twelve items every month is a different user from a shopper, and the site is built for them.
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Contact usBuilt the way a trade buyer thinks.
A care home manager does not browse. They know what they need, they need it by Thursday, and they will order the same thing again next month. Every feature here shortens that job.
Rather than organising purely by product category, buyers can enter through their sector, whether that is care, education, healthcare, hospitality or facilities management. It mirrors how trade buyers think and surfaces the right products immediately.
Over 5,000 lines made navigable, organised by product type and industry so a procurement manager gets a clear route to what they need without unnecessary clicks.
Checkout designed for repeat commercial buyers, so reordering regular stock takes moments. With next day UK delivery and free click and collect, the site works as an around-the-clock ordering platform.
A dedicated sign-up that turns a visiting procurement manager into an account holder with trade pricing, removing the barrier that stops commercial growth.
No consumer clutter. A clean, fast, distraction-free interface whose layout and hierarchy reflect the technical authority of a supplier with forty years behind them.
Trade buyers increasingly research and order on the move, so browsing and checkout work as well on a phone in a stockroom as on a desk.
Service dominance through SEO and proven Google Ads.
We segmented direct searches and improved brand presence by combining the technical and content strategy. To capture users at every stage of the buyer journey, we created a heavy schedule of educational blogs and short-form content focusing on product and buyer information across comparisons, use cases and specifics.
That content is now doing double duty. Alongside conventional rankings, it is being cited in AI overviews, which is where a growing share of research now starts. Being the source an AI answer draws on is the new version of ranking first.
Increase in organic traffic
Increase in revenue generated through paid ads
AI overview mentions in thirty days
