Amberjack

Website design, branding, digital marketing

A new brand identity and digital platform for a leading talent acquisition partner

Amberjack is an established talent acquisition partner working with companies to find and develop top talent. They needed a refreshed brand and website that better reflected their expertise and market position. The goal was a modern digital presence that showcased their capabilities, made it easier for prospective clients to understand their services, and positioned them as a trusted authority in talent acquisition.

ClientAmberjack

IndustryRecruitment

Specialist areasWebsite design, branding, digital marketing

Establishing a digital home that is bold, functional and future-facing

A website makeover for Amberjack.

As part of a wider business redevelopment, Amberjack needed a digital platform that would grow with them. We scoped and designed a fully responsive website that feels intuitive, modern and built for the long term.

The site has streamlined navigation, clear content pathways, and dedicated space for client stories and employer guidance. Whether someone is browsing services, exploring partnerships or reading about recruitment strategy, the experience supports them at every step. We kept the build flexible and scalable, so the Amberjack team can keep things fresh and make updates with ease.

Let us help you elevate your brand's positioning

Building visibility through strategic content

Organic search visibility in a competitive market.

Despite being well established, Amberjack had little organic search presence. Companies and HR teams looking for talent acquisition support could not find them at the point of research, so they were missing chances to reach decision makers early.

We built that presence through SEO-led content, strategic blog creation and optimisation for AI-driven results. By aligning content with how people and AI search engines find and surface information, we lifted visibility at the moments that decide a shortlist, across both traditional Google results and AI overviews.

Confident, modern and full of purpose

A brand that reflects who they truly are.

We worked closely with the Amberjack team to define a brand that captured their clarity, ambition and deep expertise. Through strategy sessions and tone of voice workshops, we aligned the messaging and visual identity to their mission.

The result is a bold new logo, a vibrant but professional colour palette, and a typographic system that carries across digital and print. On social media, in client presentations or across marketing materials, the brand now says the same thing every time.

The Amberjack website shown on a mobile phone

Results over three months

Found by people, and by AI.

We created valuable, authoritative content that answered the questions their audience was actively searching for, with technical optimisation supporting discoverability across both traditional and AI-powered search. The numbers moved quickly.

Organic clicks

+20.38%

Increase in organic clicks to the site over a three month period

AI search engines

32%

Of tracked keywords appear in the top three positions within AI overviews

Google rankings

37.2%

Improved average position on Google over a three month period

The Amberjack solutions menu on a mobile phone

"I have been working with designbox for the past two years and have always had exceptional customer service and support. We used them initially to redesign our website. The work is always delivered to the highest standard and the team are fantastic. Highly recommend."