A website makeover for Amberjack.
As part of a wider business redevelopment, Amberjack needed a digital platform that would grow with them. We scoped and designed a fully responsive website that feels intuitive, modern and built for the long term.
The site has streamlined navigation, clear content pathways, and dedicated space for client stories and employer guidance. Whether someone is browsing services, exploring partnerships or reading about recruitment strategy, the experience supports them at every step. We kept the build flexible and scalable, so the Amberjack team can keep things fresh and make updates with ease.
Let us help you elevate your brand's positioning
Contact usA brand that reflects who they truly are.
We worked closely with the Amberjack team to define a brand that captured their clarity, ambition and deep expertise. Through strategy sessions and tone of voice workshops, we aligned the messaging and visual identity to their mission.
The result is a bold new logo, a vibrant but professional colour palette, and a typographic system that carries across digital and print. On social media, in client presentations or across marketing materials, the brand now says the same thing every time.
Answering the questions talent teams actually ask.
Despite being well established, Amberjack had little organic search presence. Companies and HR teams looking for talent acquisition support could not find them at the point of research, so they were missing chances to reach decision makers early.
So we built a structured content programme rather than one-off posts: articles that answer the questions HR and talent teams ask while they research a partner, on a site with the technical foundations that make it easy for Google and AI systems to read. Articles that had no search traffic a year ago now bring visitors in.
One of the most-cited names in its category when people ask Google's AI.
When a talent or HR lead asks an AI assistant which assessment or early-careers partner to use, the answer draws on the sites that explain things most clearly. The same clarity that helps a buyer helps an AI.
That's why the content answers real questions plainly, and the site is built so Google and AI systems can read it easily.
the visibility in Perplexity's AI answers within three months.
SE Ranking AI tracker, May to Sep 2026
A brand-new domain on the first page of Google Australia within six months.
As Fusion Graduate Consultancy became Amberjack Global, we built and launched the Australian site on a new domain, carrying the same brand and the same approach to content.
It started from nothing in Google Australia. Within six months it was showing on the first page, and visitors were arriving from AI assistants for the first time.
Found by people, and by AI.
Amberjack came to us with a strong reputation and almost no presence in search. The brand, the website and the content programme were built to change that. The numbers below come from Google Search Console and SE Ranking, with the periods stated.
- Jun 2024Starting point1x
- Sep 2024Three months on2.6x
- Sep 2025One year on5.7x
- Sep 2026Two years on11.6x
How often Amberjack showed up on Google's first page in the UK, compared with June 2024. Source: SE Ranking.
searches now show Amberjack in Google's top five, up from 17 in June 2024.
SE Ranking, UK, Jun 2024 to Sep 2026searches now show Amberjack on Google's first page, up from 29 in June 2024.
SE Ranking, UK, Sep 2025 to Sep 2026searches from people not looking for Amberjack by name showed it on Google's first page this summer, up from 753.
Search Console, Jun to Sep 2026 vs 2025most-mentioned brand among those we track in its category.
SE Ranking AI tracker, 25 Aug to 24 Sep 2026of Google's AI Overviews for its tracked searches link to Amberjack as a source, up from none in June.
SE Ranking AI tracker, Jun to Sep 2026The brand-new Australian website reached Google's first page for nearly 40 searches, just six months after launch.
SE Ranking, Australia, Mar to Sep 2026
Want to be found at the research stage?
We'll show you where your brand appears in Google and AI answers today, and what it would take to be the name buyers find first.
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