Rebuilt with performance and profitability at the core.
We rebuilt Battlesbridge Horse & Country's Google Ads account with performance and profitability at the core.
By fixing tracking, restructuring campaigns and aligning spend with high intent search behaviour, we created a system that could be optimised, scaled and measured accurately. That let us drive stronger returns while improving ad relevance, traffic quality and long term account stability.
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Spend that follows the products most likely to sell.
We replaced a static advertising approach with a high performance Performance Max strategy, designed to capture high intent demand across the full Google ecosystem.
Once sufficient conversion data was established, we moved beyond broad targeting to implement sophisticated campaign segmentation, prioritising best sellers and highest margin product lines.
By using that granular control, we made sure the marketing budget was dynamically allocated to the products most likely to drive profitable growth. The result was rapid and sustained improvement across all key performance metrics.
Average ROAS, growing each month
Increase in total revenue generated
Increase in total sales
