Most fireworks are bought in just a few weeks a year.
People buy fireworks in the weeks around Bonfire Night and New Year's Eve. They search on Google, and they buy from the shops they see on the first page. Miss those few weeks and you've missed most of the year.
So we work on Firework Crazy's Google rankings all year round, so the site is already where shoppers are looking when the rush starts. In the 2024 season alone, that brought 41% more visitors from Google than the year before.
- 2022When we started1x
- 2026Today5.4x
How often Firework Crazy shows up on the first page of Google today, compared with 2022. Source: SE Ranking, September each year.
searches now show Firework Crazy on the first page of Google, up from 432 when we started in 2022.
SE Ranking UK, Sep 2022 to Sep 2026searches now show it in the top five results, where most people click, up from 246.
SE Ranking UK, Sep 2022 to Sep 2026of the searches that matter most to the business now put it on Google's first page, up from 79 in January 2024.
SE Ranking, Jan 2024 to Sep 2026Easy to find when it counted.
The eight weeks around Bonfire Night are when most of the year's sales happen. Throughout them in 2025, people searching for fireworks kept finding Firework Crazy at the top of Google.
different firework searches had Firework Crazy as the very first result.
Search Console, busiest 5,000 searches, 1 Oct to 30 Nov 2025of popular firework searches showed Firework Crazy on Google's first page.
Search Console, 1 Oct to 30 Nov 2025popular firework searches showed Firework Crazy in the top three results.
Search Console, 1 Oct to 30 Nov 2025Firework Crazy was on Google's first page when people searched simply for 'fireworks'.
Search Console, 1 Oct to 30 Nov 2025
A new website and a fresh look, ready for the 2026 season.
In 2026 we rebuilt the online shop and refreshed the brand. We looked at what other fireworks sites were getting wrong, and made Firework Crazy clearer and easier to shop, so people can find the right fireworks and buy them without hassle.
We chose colours that make everything easier to read, and made every part of the site simpler to use, from the safety advice to the popular Show Builder.
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Built for people choosing fireworks, not browsing a catalogue.
Buying fireworks is a specific job. People are matching effects, heights and noise levels to a garden and a budget, often under time pressure. Each of these features exists to make that decision easier.
Customers can search by name, brand or effect and get straight to the right product, rather than scrolling a category of hundreds.
Filters run on the specifications that decide a purchase: shots, duration, height, noise level and safety distance, so a display can be built to fit the space.
Product video and a 3D viewer show what each firework actually does, which is the one thing a photograph and a spec sheet cannot convey.
Shoppers save options while they plan a display, and verified reviews give reassurance on the products they have not seen fired before.
Got a busy season coming up?
We'll show you where you appear on Google today, and how to get onto the first page before your customers start looking.
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