Mermaids Swimwear

Website design, digital marketing

A multi-channel approach to dominating the competitive swimwear market

Mermaids Swimwear is a boutique retailer specialising in high quality women's swimwear and holiday wear. We were tasked with overhauling their digital storefront and implementing a high-intent Google Ads strategy to capture purchase-ready shoppers. That combination of a high performance website and precision marketing delivered a significant surge in revenue and a substantial increase in return on ad spend within twelve months.

ClientMermaids

IndustryFashion

Specialist areasWebsite design, digital marketing

A unified digital presence

Designing for high-conversion e-commerce.

Mermaids Swimwear needed a website that combined high-end fashion aesthetics with seamless technical performance. We moved beyond a standard shop to create a site tailored to the brand. The new platform focuses on an effortless checkout and features that encourage larger baskets and repeat customers.

We enhanced the experience with an intelligent product pairing system and an Instagram shop the look feature, letting customers move from inspiration to purchase instantly. The result positions the brand for international growth, with multi-currency support built in.

Looking for enhancements to drive your engagement and customer retention?

The Mermaids Swimwear store shown on a laptop

Mermaids Swimwear featured on Love Island

Twelve months of results

A storefront and a search strategy pulling in the same direction.

The rebuilt store gave shoppers a reason to buy more per visit, and the paid search strategy put the brand in front of people already looking to buy. Together they lifted revenue and return on ad spend across the year.

Sales generated

+36.7%

Increase in total sales generated through paid search

Return on ad spend

9.36x

Average ROAS throughout the year

Revenue generated

+55.29%

Increase in revenue generated

Product categories on the Mermaids Swimwear store

"designbox completely saved my website and have created a completely unique website tailored to my needs. The support is second to none, nothing is ever too much to ask, and they go above and beyond to provide solutions or meet my design requirements. I have had nothing but great feedback from customers and the team are always at the end of the phone if we have any queries."