Penny James

Website design, UI/UX, brand

An elegantly crafted website experience, for those who are looking at high-end flooring.

Dedicated to being the trusted choice for discerning clients who seek more than just a carpet or rug, they seek a piece of art, thoughtfully crafted to reflect their style and values. Bespoke creations meet exceptional quality, underpinned by a celebration of timeless design, enduring materials, and the deep connection between craftsmanship and home.

ClientPenny James

IndustryCarpets & rugs

Specialist areasWebsite design, UI/UX, brand

The Penny James monogram, drawn on a construction grid

Luxury reimagined in every thread, shown on the Penny James website

Uplifting the experience for new customers

A website that finally matched the craft behind it.

After more than a decade without an update, the Penny James website was long overdue for a refresh. The last version launched over ten years ago, and no longer reflected the brand's evolving identity or the expectations of today's online audience.

In a fast paced digital landscape, especially for service based businesses, first impressions are everything. A dated website can unintentionally communicate stagnation or inaccessibility, creating friction at a critical touchpoint: the customer's first visit.

Let us help you elevate your brand's tone through a digital presence

The Penny James monogram on a warm neutral background

The Ready Made range shown on the Penny James website

Website and brand cohesively working as one

Balancing clarity, craft and conversion.

From the moment a customer lands on the site, our goal was to make it effortless to understand the Penny James offering, whether they're after a quick turnaround piece or a bespoke, fully tailored experience.

That's why we introduced the Curated Edit, a carefully designed section that showcases Penny James' most popular off the shelf ranges. These pieces are ready to order, with shorter lead times than the fully bespoke service, providing a streamlined option for customers who want quality and style without the wait.

For those seeking a more personalised journey, the bespoke pathway remains front and centre, clearly positioned as a longer, collaborative design process that delivers truly one of a kind results.

Bespoke carpets and rugs shown across the Penny James website

The Penny James website shown on a mobile phone

"This is the second website designbox has created for Penelope James Custom-Made Carpets & Rugs, and once again I am absolutely delighted with the result. From start to finish, their service and attention to detail were exceptional. They really took the time to understand the brand and delivered a website that looks beautiful and works perfectly. Straight away, we have already had new enquiries and jobs come through the site, which speaks for itself."