Making bulk buying simple across 5,000 product lines.
Power Hygiene had built a strong reputation over four decades, but the site was not keeping pace with the operation behind it. Over 5,000 lines across multiple categories, and a client base running from schools and care homes to hospitality and facilities management.
We rebuilt it around the commercial buyer: an environment that makes ordering straightforward, earns trust at first contact, and supports the repeat ordering relationships the business actually runs on. A procurement manager reordering the same twelve items every month is a different user from a shopper, and the site is built for them.
Want a store that makes reordering easy?
Contact usBuilt the way a trade buyer thinks.
A care home manager does not browse. They know what they need, they need it by Thursday, and they will order the same thing again next month. Every feature here shortens that job.
Rather than organising purely by product category, buyers can enter through their sector, whether that is care, education, healthcare, hospitality or facilities management. It mirrors how trade buyers think and surfaces the right products immediately.
Over 5,000 lines made navigable, organised by product type and industry so a procurement manager gets a clear route to what they need without unnecessary clicks.
Checkout designed for repeat commercial buyers, so reordering regular stock takes moments. With next day UK delivery and free click and collect, the site works as an around-the-clock ordering platform.
A dedicated sign-up that turns a visiting procurement manager into an account holder with trade pricing, removing the barrier that stops commercial growth.
No consumer clutter. A clean, fast, distraction-free interface whose layout and hierarchy reflect the technical authority of a supplier with forty years behind them.
Trade buyers increasingly research and order on the move, so browsing and checkout work as well on a phone in a stockroom as on a desk.
Twice the orders from Google Ads, without losing any efficiency.
Google Ads is where trade buyers who already know what they need come to order. We grew the campaigns steadily, putting more behind what was already working.
The result is rare. Orders from the ads nearly doubled, and the return on every pound held steady. The ads grew without getting less efficient.
as many orders from Google Ads as in the same months last year.
Google Ads, Apr to Sep 2026 vs 2025more sales from Google Ads than a year earlier.
Google Ads, Apr to Sep 2026 vs 2025Every £1 spent on ads brings back around £11 in sales, as it did a year ago, now at twice the scale.
Google Ads, Apr to Sep 2026 vs 2025Found by trade buyers on Google, and in AI answers.
We built helpful content around the questions trade buyers ask, from product comparisons to how and where things are used, alongside the technical work that helps Google make sense of a 5,000-product catalogue.
That content now does double duty. It's being quoted in Google's AI answers, and since June 2026, AI assistants like ChatGPT have been sending visitors to the site every month.
searches now show Power Hygiene in Google's top five, up from 733 a year ago.
SE Ranking UK, Sep 2025 to Sep 2026more people clicked through from Google search than a year earlier.
Search Console, Jun to Sep 2026 vs 2025more sales from people who found the site on Google.
GA4 organic search, Jun to Sep 2026 vs 2025
Want more orders from your online store?
We'll show you where your orders come from today, and how Google Ads and search could bring in more.
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