Every channel working in the same direction.
To lead the premium tanning market, The Sunshine Co needed more than isolated campaigns. We scoped a marketing strategy that began by building organic awareness and search rankings before the site launched, so the brand was already visible and credible by the time we scaled into paid media.
Google Ads gets people to their nearest studio and SEO builds long-term trust. Meta Ads carries the visual storytelling, and email keeps existing customers coming back.
Looking for enhancements to drive your engagement and customer retention?
Contact usA streamlined experience that supports bookings, product sales and engagement.
The site had to do three jobs at once: sell minutes, sell product, and get people through the door of the right studio. Every feature below exists to remove a step from one of those journeys.
Customers select their local salon and buy 30, 60 or 90 minute tanning courses directly online, in a few taps.
A map and directory that finds studios across the South East, with opening times and contact details for each one.
The shop clearly separates standard and premium P9 packages, so the higher tier reads as the premium option it is.
Custom icons and technical breakdowns show off the features that justify the price, from aqua cool systems to sound.
A clean shop for professional creams and accelerators, which adds revenue through easy add-on sales.
The whole booking and shop journey is optimised for mobile, because that is where most of these decisions happen.
Sales from Google search are up 265% in two years.
Same season, two years apart. From February to August 2026, web sales from Google search were up 265% on the same months of 2024, and orders were up 253%.
That's growth that compounds. Every page and ranking we built in the first year kept earning in the second and third, so each season starts from a higher base than the last.
- 2024February to August1x
- 2025February to August2.6x
- 2026February to August3.5x
Orders that came from Google, each February to August, compared with 2024. Source: GA4.
more web sales from Google search in our second year than our first.
WooCommerce, Feb 2025 to Jan 2026 vs Feb 2024 to Jan 2025as many people arriving from Google go on to buy as in our first year.
GA4 organic conversion rate, first year vs latest 12 monthsmore clicks from Google searches in the UK than the same months last year.
Search Console, May to Aug 2026 vs 2025more UK searches now bring the site up on Google than when we started.
SE Ranking, Feb 2024 to Sep 2026Seen far more often than it's clicked.
In the UK, the number of times Google showed The Sunshine Co grew twice as fast as the clicks it sent. That's AI Overviews and answer boxes at work: more people get what they need straight from the results page.
So we write clear answers and structured local pages that Google and AI assistants can quote, with the brand and the nearest studio attached.
more times Google showed the brand, while clicks rose 23%.
Search Console, May to Aug 2026 vs 2025
Ads that get people to their nearest studio.
Meta carries the visual side of the brand, putting the studios in front of the right people locally with creative built to make them want to book.
Google Ads does a different job: it gets people who are ready to tan to the studio nearest them.
what they cost, earned back by our strongest Meta campaigns.
Meta-reported, May 2024 to Sep 2026as many people asked Google for directions to a studio after seeing an ad.
Google-reported, Sep 2025 to Aug 2026 vs Feb 2025 to Jan 2026more Google-reported visits to a studio after someone saw an ad.
Google-reported, Sep 2025 to Aug 2026 vs Feb 2025 to Jan 2026more people clicked through from Google Ads than in our first year.
Google Ads, Sep 2025 to Aug 2026 vs Feb 2024 to Jan 2025
Email keeps customers coming back, and buying.
Email is where regulars come back to buy. People who arrive from one of our emails are about three times more likely to order than the average visitor.
Every send is planned around what customers actually want to hear about, so each email earns its place in the inbox instead of adding to the noise.
more likely to buy than the average visitor.
GA4, Sep 2025 to Aug 2026more likely to buy when they come back through Google than when they first find the site.
GA4, returning vs new organic visitors, Sep 2025 to Aug 2026
The studio experience, in their pocket.
We rebuilt the mobile app around one goal: take the friction out of booking. Customers buy minute packages, book sessions, track the minutes they have left and manage their account in a few taps.
The app now feels like a direct extension of the studio rather than a separate tool, which is what keeps people coming back and buying again.
Minutes and sessions bought in a couple of taps.
Remaining minutes and account history are always one tap away.
A clean, intuitive interface designed for how people actually book: quickly, on the move.
The app carries the same premium feel as the studios themselves.
Want search doing more of your selling?
We'll look at where your sales come from today and show you where search, email and ads could take on more of the work.
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