Rebranding a personal brand is a different job.
Nicole coaches digital agency owners and website designers, which is the toughest audience there is for a new identity: they design brands for a living. The work started with her persona, her ambitions and what her audience actually knows her for, before anything was drawn.
The result was a new website, a vibrant logo and a full brand identity that carries across every channel she uses. Because Nicole is genuinely active online, we also produced bespoke graphics and reworked her presentations and keynotes, so the brand holds together from her website through to her YouTube channel.
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A name change is only the start of a rebrand.
Moving from Lollipop Social to Wunderstars meant every asset Nicole uses had to change with it, not just the logo and the website. For someone whose business runs on being visible, a half-finished rebrand is worse than none.
The name came out of understanding what Nicole's followers already related to. Strategy first, so the identity had something to be built on.
A vibrant mark with enough personality to sit alongside a coach who is the product, and enough discipline to work at any size.
Documented so Nicole can brief anyone, including us, and get consistent output without approving every asset herself.
Bespoke graphics for the channels she actually uses, plus reworked presentations and keynote decks so her speaking matches her brand.
A brochure site that explains the coaching, proves the credibility and converts an interested agency owner into an enquiry.
We host and maintain the site and produce her YouTube and blog imagery, so the brand stays consistent as she keeps publishing.
Nicole on the rebrand, on Trailblazer FM.
Nicole went on Lee Jackson's Trailblazer FM to talk through the whole rebrand from the client side: what it felt like, what changed in her business and what it did for her outlook. It is a refreshingly honest account, and worth a listen if you are weighing up a rebrand yourself.
It led to Tom being invited onto the following episode to walk through the process from our side.
