A store built to sell to trade and homeowners alike.
E-Timber came to us with a store that was slow, confusing and not selling. We rebuilt it properly.
The new store works for two very different buyers: the builder who knows exactly what they want, and the homeowner who doesn't. Every page is designed to help people find it, spec it and order it.
“I pleaded with Tom at designbox to save my skin, and this man worked miracles and still continues to.”Connor, E-Timber
Want an online store that sells as well as your shop?
Contact usOne store, two very different buyers.
A tradesperson ordering bulk on account and a homeowner buying four lengths of planed timber want opposite things from the same shop. These six features let the site serve both without compromising for either.
A clean, no-nonsense shopping experience that makes it straightforward to find, spec and order materials quickly, reflecting the no-fuss authority of a hands-on independent supplier.
A range spanning timber, sheet materials, garden timbers, fixings, insulation and tools, organised by material type and subcategory so there is a logical route to exactly what someone needs.
A pricing architecture supporting both single purchases and bulk pack ordering, with quantity options on the product page, so trade buyers order at volume without complicating a one-off purchase.
For larger projects, a dedicated flow that captures full material requirements in one place. It gives the team the detail to price properly and means no large enquiry falls through the cracks.
A quick, frictionless sign-up that turns a visiting tradesperson into an account holder with discounted pricing and faster repeat ordering, which is how this business grows.
The trusted brands and suppliers E-Timber stock, surfaced at the points where a first-time visitor is deciding whether to trust them.
Sales from day one, and they keep growing.
A new store can't wait months for Google rankings to build, so Google Ads brought in sales from the start. The ads are aimed at people ready to buy, from trade buyers to DIYers, and at people who already buy from the wider group.
The new store did half the work. Because it is quick and easy to order from, more of the people who click an ad go on to buy.
Every £1 spent on ads now brings back £7.70 in sales, up from 3.1x a year earlier.
Google Ads, Mar to Aug 2026 vs 2025as many sales from Google Ads as in the same months last year.
Google Ads, Mar to Aug 2026 vs 2025to win each sale from the ads than a year earlier.
Google Ads, Mar to Aug 2026 vs 2025From page four of Google to page two, in a year.
While the ads brought in sales straight away, we built up the product and category pages so they answer what buyers actually search for.
Search takes time, then it builds on itself. This summer, E-Timber showed up on Google's first page for over ten times as many searches as a year before.
searches showed E-Timber on Google's first page this summer, up from 201 a year earlier.
Search Console, Jun to Aug 2026 vs 2025more people arrived from Google search than in the same months last year.
Search Console, Jun to Aug 2026 vs 2025more visits from people who weren't searching for E-Timber by name.
Search Console, Jun to Aug 2026 vs 2025
More people finding the store, and more of them buying.
Ads and search bring the visitors, and the rebuilt store turns more of them into orders.
more orders through the website than in the same months last year.
GA4, Mar to Aug 2026 vs 2025more of the people visiting the site now go on to place an order.
GA4, Mar to Aug 2026 vs 2025Is your online store pulling its weight?
We'll show you what's holding it back, and how ads, search and a better store could bring in more sales.
Book a call
