Every channel working in the same direction.
To lead the premium tanning market, The Sunshine Co needed more than isolated campaigns. We scoped a marketing strategy that began by building organic awareness and search rankings before the site launched, so the brand was already visible and credible by the time we scaled into paid media.
Google Ads captured immediate, high-intent demand from people searching for tanning near them, while SEO built long-term trust. Meta Ads carried the visual storytelling, and email marketing kept existing customers coming back with exclusive offers.
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Contact usA streamlined experience that supports bookings, product sales and engagement.
The site had to do three jobs at once: sell minutes, sell product, and get people through the door of the right studio. Every feature below exists to remove a step from one of those journeys.
Customers select their local salon and buy 30, 60 or 90 minute tanning courses directly online, in a few taps.
A map and directory that finds studios across the South East, with opening times and contact details for each one.
The shop clearly separates standard and premium P9 packages, so the higher tier reads as the premium option it is.
Custom icons and technical breakdowns show off the features that justify the price, from aqua cool systems to sound.
A clean shop for professional creams and accelerators, which adds revenue through easy add-on sales.
The whole booking and shop journey is optimised for mobile, because that is where most of these decisions happen.
Scaling brand authority through precision targeting.
After the phased rollout we moved into a growth period, syncing search and social to reinforce the brand's premium positioning. We built long-term organic authority with expert-led content around tanning technology, while precision-targeted Google Ads captured immediate, location-specific demand.
Meta Ads carried the visual storytelling, using video to build desire and brand recall locally. Behind that, a data-driven email strategy lifted customer lifetime value through automated retention flows and product promotions. Every stage of the buyer journey connects to the next.
Consistent growth in engagement and sales.
By connecting every stage of the buyer journey through one engine, rather than running channels in isolation, the brand now holds a dominant position in its market. The growth speaks for itself.
Increase in conversions from Google Ads
Increase in conversions from Meta Ads
Increase in keywords ranking first on Google
Increase in sales from email marketing
The studio experience, in their pocket.
We rebuilt the mobile app around one goal: take the friction out of booking. Customers buy minute packages and schedule sessions without going near the website, track the minutes they have left, and manage their account in a few taps.
The app now feels like a direct extension of the studio rather than a separate tool, which is what keeps people coming back and buying again.
Minutes and sessions bought directly in the app, with no detour to the website.
Remaining minutes and account history are always one tap away.
A clean, intuitive interface designed for how people actually book: quickly, on the move.
The app carries the same premium feel as the studios themselves.
